Article
• June 13, 2018...Selligent Marketing Cloud, we call this approach Consumer-First Marketing. Instead of starting a campaign or initiative by selecting a channel or a message, we start with analysing the individual customer...
Article
Content Marketing, Digital Marketing • December 11, 2015
...shout in starting up conversations: find the right influencers and try to get them to chat about what your brand does. This will give you invaluable exposure and hopefully help...
Article
Business, Digital Marketing • December 9, 2014
...Email, potentially, is a blank canvas. And it’s a pretty big canvas that can scale from a phone all the way up to a desktop. Email is still a very...
Event
17 Apr, 2024
Join us for a jam-packed day of 1-2-1 meetings, workshops, networking, and presentations from expert speakers on AI, SEO, Video, PPC, Email Marketing, CRM, CRO, Content Marketing, Paid Social, Data,...
Article
AI, Brand Management • January 30, 2018
The 25 January 2018 saw digital marketers from around the country descend upon The Tower Hotel for the Figaro Digital Marketing Summit, a full day of presentations, roundtables, one-to-one meetings,...
Case Study
...markets around the world, its technical communications group localises content in up to 16 languages. Relying on different vendors for translation, the company found the process to be lengthy, expensive...
Article
Content Marketing, Design & Build • October 20, 2014
Caroline Schmitt is Digital Lead, Global Marketing at Adama Agricultural Solutions. We caught up with Caroline to hear about the project, smart agriculture, and what B2B can learn from B2C...
Event
14 May, 2026
Join us for a jam-packed day of 1-2-1 meetings, workshops, networking, and presentations from expert speakers on AI, SEO, Video, PPC, Email Marketing, Influencer Marketing, CRM, CRO, Content Marketing, Paid...
Event
01 Feb, 2024
Join us for a jam-packed day of 1-2-1 meetings, workshops, networking, and presentations from expert speakers on AI, SEO, Video, PPC, Email Marketing, CRM, CRO, Content Marketing, Paid Social, Data,...
Article
Analytics, Data • June 3, 2020
...and a decent amount of data is collated, you can start to look at the data in different ways. Here’s how you can take advantage of this data and improve...
