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B2B, Behavioural Targeting • November 19, 2020
...shown some level of interest in your business, but the two are starkly different types of people. The leads that sign up for a webinar (or other types of content)...
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Customer Journey Mapping, CX • December 18, 2018
...describe: “The whole point of the [marketing] funnel was that the competition narrowed down as you went through the process; people started with one big group, and then eliminated brands...
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Pay Per Click, SEO • June 17, 2014
...gender, age category and location. With these targeted remarketing campaigns we’ve seen click through rates up to 730 per cent higher than with standard PPC campaigns.” Round-up by Eilidh Wagstaff...
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Multi-Channel Marketing • June 3, 2014
...different devices and platforms and waiting for you (or one of your competitors) to catch up with them. We were joined at the Figaro Digital Multichannel Marketing Seminar by experts...
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• January 7, 2019...loyalty and User Generated Content (UGC). For a full breakdown of the day’s events check out part one and part two of the roundup to ensure you’re completely up to...
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Ecommerce, Mobile • August 11, 2011
...on a steep upward curve: the International Telecommunication Union (ITU) reports that mobile subscriptions surpassed 5 billion in 2010, and research firm IDC predicts that by 2013, the number of...
Article
...they are looking for, it is no surprise that the CRM solution doesn’t “fit”. Businesses need to have clearly defined objectives before they start looking for vendors. If businesses do...
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Beauty, Behavioural Targeting • August 10, 2020
Mention Me explore how the relaxing of lockdown rules has affected online sales. At the start of this year, most brands were steadily chugging along the track of business growth....
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Digital Marketing • June 29, 2017
As the Figaro Digital Marketing Conference draws tantalisingly closer, we caught up with our conference chair, Pete Ward, CEO and Co-Founder of WAYN (part of lastminute.com Group) to discuss the...
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Brand Management, Campaign Management • May 18, 2020
...look to the future? With flights being cancelled and airlines offering up vouchers, why not start looking to build a package for this summer or winter? But it’s not just...
