Article
Analytics, Apps • March 9, 2018
The snow has melted and we’re starting to return to normalcy, so let’s catch up on what’s been happening in the marketing world over the last week. Study Reveals Most...
Article
Mobile Apps, UX • September 15, 2015
...building the Atom brand and our products from the ground up. There are no pre-existing constraints. It’s immensely freeing! But we have nothing, so putting in place the whole infrastructure...
Article
Entertainment, Leisure • November 28, 2014
...with the right message. You can start to build loyalty from a welcome email all the way through to a re-engagement series, while retailers are able to own the customer...
Article
Business, Digital Marketing • December 9, 2014
...timely fashion when it matters to consumers.” Relationship mapping So, though email may be the starting point, it’s not long before traditional distinctions between marketing channels start breaking down. Compare...
Article
Affiliate Marketing, Apps • April 26, 2021
The ONS Retail Stats show that eCommerce made up around 30 per cent of all sales in February – a new record. But the reopening of non-essential stores on 12...
Article
Behavioural Targeting, Consumer Behaviour • December 2, 2020
...fact, a recent survey by Gartner shows that brands risk losing 38 per cent of customers because of poor marketing personalisation efforts (which starts with user segmentation). Brands who hope...
Case Study
...the email is set right from the start with the subject line ‘Get Into The Racing Spirit’. The pictures and copy used all revolve around this theme, making a clear...
Article
...quarantine. They are also being encouraged to reconsider their brand and product positioning to address the current situation. With this in mind, and as more and more Brits start to...
Article
Analytics, Behavioural Targeting • May 4, 2021
...2. Can you generate a single view of your customers across all sources that can be updated over time? The concept of a “single customer view” or “golden record” is...
Article
Design & Build, SEO • July 17, 2017
...to migrating your old site, there’s more to it than ensuring it looks snazzier than your competitors’ sites. 1. You Should Consider Your SEO From the Very Start If your...
