Article
Customer Experience, Digital Marketing • October 1, 2018
...digital activities and marcomms. As an agency, creating Customer Journey Maps has been our bread and butter for twenty-odd years. We started doing these before they became “THE thing agencies...
Article
Analytics, Behavioural Targeting • June 9, 2020
...demand for brands, products, and services has changed month-to-month and year-on-year. Searches up 26 per cent YOY in April The home and garden sector started the year well, but the...
Article
Business, Consulting • December 4, 2014
...Ltd. Here are three simple steps to get you started There are several times of the year when certain products and services are more popular than usual. Whether it’s Christmas,...
Article
• April 24, 2019...national, and even international brands start winning hearts, minds, and wallets at the local level? Start by maximising the visibility and relevance of each of your brick-and-mortar locations. Local presence...
Article
Business, Consulting • November 12, 2014
...targeted traffic to your B2B site, SEMRush offers budding SEOs a great place to start. MajesticSEO When it comes to competitor link research, Majestic comes up trumps every time. It...
Case Study
...had to build the association with the network, and by doing so UKTV Play started to make more sense to the consumer.” With UKTV Play established as the entry point...
Article
• October 9, 2019...exercise for further defining your brand is to use a value proposition pyramid. Start at the bottom level, by summarising the challenge that your product or service helps customers solve....
Article
...imagine the use of QR codes to pick up a user journey which started on Alexa and complete that on a mobile device (anyone who has used the WhatsApp Web...
Article
Content Management, Content Marketing • October 27, 2021
...and creating personas for each audience target group. A persona is a fictional character that represents a visitor/customer type. For example, a car dealership selling a variety of different cars...
Article
Publishing, Retail • March 17, 2014
...search of a story “It started with me writing about the store,” says O’Brien. “One day I came up with the idea that one of the books had gone mad...
