Person
Steve Lok
...to refer to him simply as “The Plumber”. A thought leader in marketing technology, Steve started his career as a web developer in the 90s, founded a healthtech startup, and...
372 search results for "Start-up"
Article
Digital Marketing, Social • May 26, 2017
The Figaro Digital Digest: 26th May 2017
...or answers to questions. However, this week, Quora has taken the first step to rivalling the social site as it started testing video answers. The site is considering allowing users...
Article
Customer Experience, CX • June 16, 2021
Goda Sniokaite: A Day in the Life
...smoothly, I will start focusing on business growth in the region. 2. What does a normal day look like? Having in mind I’ve only just started, I wish I had...
Person
Lorna Gill
Lorna Gill is a B2B marketer with experience across a wide range of marketing roles in fast-paced, start-up environments, including two tech track 100 companies. With experience working with internal...
Article
Business, Digital Marketing • March 12, 2019
Agencies: What’s The Biggest Risk To Your Business?
Getting to grips with the latest must-have marketing moves, and keeping up with business rules and regs is full-time work. But what choice do you have? Not much. Your reputation...
Article
CRM, Digital Marketing • June 10, 2020
Why SaaS is Indispensable within the New Normal
...lower upfront cost also minimises risk. Your SaaS CRM can grow with you and scale easily. And, of course, by reducing inefficiencies and freeing up staff to spend more time...
Article
CX, Email Marketing • October 4, 2018
New Research: Helpful, Personalised, Customer-Focused Emails Drive Higher Engagement
...your holiday campaigns and go forward with your general approach to email marketing. The best news is that you don’t have to blow up your entire marketing programme and start...
Article
Brand Management, Consumer Behaviour • February 1, 2017
Building Brand Presence: Amazon Echo And Google Home
...to expose and integrate it into these new user interfaces (UIs). So tool up and start learning! Need to get your brand discovered on VUI devices? Talk to Inviqa. ...
Article
Digital Marketing • January 17, 2020
Teamwork Makes the Dream Work: Why Marketing Strategy Goes Beyond the Marketing Team
Kobalt Music Group is an independent rights management and publishing company. Marketing Director Gareth Mellor discusses the importance of interdepartmental collaboration in building a successful marketing strategy. As marketing and...
Article
Social Media • July 7, 2015
Marketers Who Matter: Alice More O'Ferrall, Social Media Manager at WWF-UK
...and sustainable living. I’ll then review the content for the day across all our channels and catch up with colleagues from our media, online and supporter care teams to ensure...