Case Study
AO.com
...Networks (CSSs) were, for the first time, allowed to place their own ads as Google Shopping results. Google started running Shopping at a profit, taking a margin of spend (believed...
371 search results for "Start-up"
Case Study
GM Coachwork
...‘Wheelchair Accessible Vehicles’. The Strategy Absolute Digital Media started with an in-depth site analysis to determine key areas of improvement. We then decided upon an integrated content marketing and link...
Article
CRO, Digital Marketing • July 4, 2019
Three Guaranteed (Or Not) Tricks To Help You Win At CRO
...testing the order of form fields can also yield strong results. Does positioning the typically ‘easier’ to complete fields at the top of the form, increase the percentage that starts...
Article
Digital Marketing • January 27, 2020
Digital Marketing Summit: Preview
...10 most important aspects of this pivotal relationship to make sure it works for you. It Starts with a Song: Using Content to Connect with Your Audience (Gareth Mellor, Marketing...
Article
Email Marketing, Marketing Automation • May 15, 2019
Increase Your Reach With Hyper-Personalisation In Marketing Automation
...realise they need to stay in touch with their customers but aren’t sure how to best do this. So, what’s a brand to do? Start delivering personalised, targeted and contextualised...
Case Study
Electrolux EMEA
...was planned to happen in three big waves: Firstly, understanding, introducing and training the consumer journey insights was crucial – everyone needed to start thinking from a consumer perspective. How...
Person
Hollie Bennett
...acquisition, retention and monetisation of the customer base. Hollie started her career at Which? where she worked for 4 years in acquisition and retention roles before moving on to Expedia....
Person
George Sharpe
With over 10 years’ experience in senior digital marketing roles at music giants including Live Nation, Universal Music Group, and Apple Music, George co-founded Favoured in 2017. They are a...
Article
Analytics, Customer Experience • October 10, 2017
Digital Transformation: A Fresh Look At An Old Classic
...digital space remains vibrant, noisy, and full of potential. Ahead of his presentation at the Figaro Digital Marketing Summit, we caught up with Andy Wood, Strategy Director at Freestyle Interactive,...
Article
Customer Experience, Data • November 24, 2016
Are You Asking Customers To Leave An Online Review?
...are more likely to make an online review after a bad experience than a good one, so how do you combat this? Where to Start? Google Reviews should be your...