Article
AI, Analytics • February 27, 2017
...have those great big ideas. But then start small, and scale quickly.” By breaking down the automation strategy into manageable chunks, marketers can make sure that the workload grows at...
Article
Behavioural Targeting, Campaign Management • July 19, 2021
Gemma Kane, Group Marketing Manager at Reflect Digital, explains why and how you should be gearing up for Christmas marketing now. Q4 is just around the corner, a quarter so...
Article
CRM, Email Marketing • April 20, 2026
1. Stop treating CRM as a tool, start treating it as a function Most businesses own a CRM system. Far fewer have a customer relationship management strategy and function. There’s...
Article
AI, Automation • April 25, 2018
...our jam-packed agenda has to offer, especially the incredible line-up of industry leading speakers and thought leadership presentations that we will have running alongside our 1-2-1 meetings. In the run...
Article
Content Management, Content Marketing • April 28, 2014
...the way it looks at content,” agrees Whiteside. All the algorithm updates, of which there are hundreds every year, are focused on getting better, more relevant search results. So get...
Case Study
...our ads and were likely to result in a qualified lead. In addition to demographic audience analysis, we then started to run several in-market audiences on groups we believed to...
Article
B2B, Recruitment • July 21, 2016
...differ significantly in other ways. They’ve grown up with digital technology integrated into their lives almost from the start, and their mind-set has been strongly shaped by events including the...
Article
• August 17, 2017We’re back with the third instalment of our Summer Digital Marketing Conference roundup. Ranging from the key elements of a viral epidemic, to the rebrand of Brentford FC, we look...
Article
Email Marketing, GDPR • November 28, 2022
...has now collected first party/opt-in compliant data. Where to start with conversational commerce? Overhauling your marketing strategy is a daunting feat. But whatever you decide to implement, you should always...
Article
Digital Marketing, Social Media • March 22, 2017
...attendance from your friends, start by creating a page and event on Facebook. Invite all of your Facebook friends to the event and to like the page, but make sure...
