Case Study
Cineworld
We were asked to support the release of Disney/Pixar’s ‘UP’ movie in Cineworld. We replicated the adventure in the movie by incentivising visitors to participate in our on-line game and...
372 search results for "Start-up"
Article
Brand Management, Clothing • December 23, 2016
Now vs Then: The Evolution of Marketing
...“Our customer has grown up with the Supermodel talent and identifies strongly with them as role models who know how to wear a trend well. We know that our customers...
Article
Design & Build, Digital Marketing • July 17, 2020
How to Future-proof Your eCommerce Business
...and to start afresh, and to build on your brand and ideas. 3. Plan and budget well in advance to optimise project scope while minimising the impact to ongoing business....
Article
Consumer Behaviour, Customer Experience • March 5, 2021
Embrace Digital Transformation as the New Backbone of Business
...disposal across all channels. And with the inevitable technological advancement, demands can only increase. COVID-19 as the catalyst Digital transformation as a business strategy certainly did not start with COVID-19....
Article
Digital Marketing • June 23, 2015
Marketing Beyond Marketing
...previously siloed departments and technology investments and ensure that the whole organisation understands and believes in your shared goals. If this seems daunting, it needn’t be. Many companies have started...
Article
CMS, Content Management • August 5, 2021
Reasons to Replatform
...new CMS solution. The benefits of replatforming, rather than a just series of redesigns, extend further than just a “fresh start”. Replatforming is a chance to lay the foundations for...
Article
Content Management, Digital Marketing • April 19, 2016
Private: From Content Management to Digital Experience
Kevin Cochrane, Chief Marketing Officer at Jahia Solutions Group, tracks the history of CMS and explains why the future lies in personalised, trusted digital experiences “Consumers became scared,” says Cochrane....
Article
Recruitment • May 2, 2014
Digging the New Breed
...out of the increase in content marketing. Despite much being written about the importance of content online, it’s only recently that content and concepts have started sitting side by side...
Article
Business, Digital Marketing • August 2, 2016
Why August is such a critical time for Business Development.
...back in touch with those existing contacts as well as starting conversations with the brands you want to be working with next year. Many decision makers may have unspent budget...
Article
Digital Marketing, Usability • November 22, 2017
Joining The Dots Between Marketing And User Experience
...a lot of valuable input to contribute to this process. “UX is based upon a detailed methodology incorporating customer testing and analytics, which we use to explain the decisions we’ve...