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Apps, Customer Experience • March 11, 2020
The Subscription Economy (Part Two)
...a bit upset and the way that we approach that is to be really quite generous in our compensation, so if people receive a box that they didn’t want and...
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Apps, Customer Experience • March 11, 2020
...a bit upset and the way that we approach that is to be really quite generous in our compensation, so if people receive a box that they didn’t want and...
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Content Marketing, Digital Marketing • March 15, 2021
...social and environmental subjects or even global pandemics will be picked up on. Ultimately how you respond is up to you but be mindful of your tone, intentions and how...
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• December 19, 2016...citing it as their number one concern globally, according to research house Frost&Sullivan. The old school and internally focused way to come up with value propositions is dead, but not...
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Digital Marketing • October 3, 2016
It’s officially the start of autumn and we’ve been welcomed into the new season by the Great British weather and a downpour. Hopefully, this week’s Figaro Digital Digest round-up of...
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Charities, Content Management • July 17, 2015
...Pavlou talks to Figaro Digital about authenticity, authority and content You’d be forgiven for assuming that museums and galleries have a head start when it comes to content marketing. Curation...
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Analytics, Automation • March 29, 2017
...advertising, entertain only brands that they find organically through social media. So where do you start? How to do create a marketing strategy that adds value and engages the Entitled...
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Content Management, SEO • May 6, 2014
...just keeping up with the latest Google update, it’s vital that skillsets reflect the demands of the industry. Webcredible have been running training courses since 2004. The consultancy helps companies...
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Analytics, Apps • April 3, 2017
...revolution”, and how Hostelworld have adapted their content offering and CRM platforms in order to keep up. Hostelling is almost unrecognisable now from the traditional dorm room set-up, and Hostelworld...
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Consumer Behaviour, Customer Experience • June 21, 2017
...user will need to have and enjoy to use. But don’t just take my word for it. Back in 1997, Steve Jobs said: ‘You have to start with the customer...
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Automation, Display Advertising • May 10, 2016
...up the phone and book something, it’s not programmatic!” As a starting point, however, programmatic refers to the automatic purchase of any online ad space, either through bidding or guaranteed,...