Case Study
Display Advertising, Pay Per Click
Warehouse
...to Warehouse that they target a new audience as they’d only been buying retargeting ads for the previous two years and new site visitors were at an all-time low. Working...
738 search results for "Real-Time Bidding"
Company
Private: 7thingsmedia
7thingsmedia is a global, multi-award-winning digital media agency with a proven track record of delivering hugely impressive returns for clients such as Agent Provocateur, boohoo.com, French Connection, James Villa Holidays,...
Article
B2B, Campaign Management • April 6, 2020
A Guide to B2B Prospecting During COVID-19: Digital Channels and Tools
Connecting with B2B audiences through digital marketing channels can be difficult at the best of times, and during COVID-19 it may prove extremely difficult for some B2B companies to keep...
Article
Analytics, Behavioural Targeting • March 31, 2020
How to Market FMCG Brands Digitally and Track Success
...organic perspective. As well as this, thinking about the paid realm of digital, if you have a competitor bidding on your brand terms this can be very damaging. Your brand...
Case Study
University of Hertfordshire
The University of Hertfordshire wanted to use Google AdWords to attract more overseas students and asked Liberty to help. We changed keyword focus, rewrote adverts and used advanced bidding options...
Article
• January 7, 2019Figaro Digital Winter Marketing Conference Roundup (Part Three)
...what constitutes a good deal, before you start bidding on things. Often in programmatic you have to think counter-intuitively and creatively. He urges marketers to run their own race and...
Article
Digital Marketing • June 15, 2018
The Figaro Digital Digest: 15th June 2018
...faces in public’. Lastly, Snapchat is introducing goal-based bidding conversions and allowing Pixel users to create campaigns around direct-response objectives such as purchases or sign-ups, helping advertisers to see an...
Article
AI, Automation • February 5, 2018
Figaro Digital Marketing Summit Roundup (Part Two)
...up, AI offers the solution. Raj Balasundaram, Global Head of Solutions at Emarsys, has tackled the gap between the readiness of AI marketing solutions to execute real-time B2C marketing campaigns...
Article
Automation, B2B • April 20, 2017
Battle Of The Results Page: Paid Search Secrets
...in social news feeds, pay per click can often be seen as a quick-win when it comes to generating website traffic. But with keyword bidding costs varying greatly depending on...
Article
AI, Analytics • March 29, 2017
Retailer Spotlight: It’s Not About Just Being There Anymore
...offering a great start. Purchase journey has become complicated and because of this, a company needs to invest on a complete branding strategy. Using intelligent bidding techniques, a brand can...