Person
Kath Pay
With over 18 years email marketing experience Kath Pay lives and breathes email marketing. Regarded as an industry thought leader, she is one of the World’s Top 50 Email Marketing...
605 search results for "Pay Per Click"
Person
Holly Payet
Holly Payet has built up over five years of experience in a wide spread of industries ranging from financial services, education technology and digital advertising. Client side Holly has managed...
Article
• October 25, 2016How Digital Ads Are Defining a New Era for Music Marketing
...justify paying the increase. Of course, whether listeners will actually pay attention to the ads is another matter entirely. But what is significant is that the price hike will become...
Article
Content Marketing, Recruitment • June 30, 2017
Overcoming Conflicts In Modern Digital Marketing
...keep making clickbait: they need those click through rates (in fact, their bonuses may be measured on them) and every click could lead to a potential conversion. But as a...
Article
Ecommerce, Email Marketing • November 1, 2021
How UK and US Brands Tackle Holiday Email Marketing
...campaigns from UK eCommerce brands, you’ll also see a popular hook is the “payday treat.” Payday for most employees in the UK is the last Friday of the month—hence, why...
Article
Digital Marketing, Multi-Channel Marketing • October 12, 2011
Click To View
...talks to Figaro about the study’s findings A picture may be worth a thousand words, but quality, sharable video can be worth thousands of clicks a minute. Econsultancy reports that...
Article
Behavioural Targeting, Email Marketing • July 17, 2017
Tackle Inactives By Designing For Their Buyer Personalities
...direction: Do your customers typically click right to the landing page and convert? Do they start at the landing page, click on detail tabs or look for buyer FAQs? Do...
Article
Attribution Modelling, Behavioural Targeting • July 19, 2021
Over 60 Per Cent of Retail Marketers Think Data to Support Cross-channel Decision-making is Broken
...nearly a quarter of respondents, said they would eliminate spend on campaigns driven by last-click data. When you consider that last-click data drives most expenditure today, this last stat demonstrates...
Article
• September 8, 2017The Figaro Digital Digest: 8th September 2017
...Don’t Get Clicked On Internet Marketing Ninjas has carried out a study which reveals that 30% of search results on page 1 and 2 don’t get clicked on at all....
Person
Oliver West
Oliver West is the Digital Marketing Manager at WebBox and looks after our client’s online marketing requirements. The majority of Olly’s work involves Google Adwords and Pay Per Click Advertising...