Article
Behavioural Targeting, Brand Management • November 16, 2016
...be more likely to if they were offered mobile-specific discounts (30 per cent) and easier purchasing processes, like one-click purchasing or buy online/pick up in store (20 per cent). ...
Article
Digital Marketing • November 29, 2016
...their device and steals sensitive information such as passwords and banking details. The message appears as a downloadable photo, but those who click on it are automatically redirected to a...
Article
Analytics, Conversion Optimisation • February 13, 2017
...satisfied a user is with their search results, through where they click and how long they remain on a specific site. When combined with information about user intentions and Machine...
Event
15 Feb, 2018
Efficiency: it’s something all marketers strive towards. But what happens when your meticulously crafted content and paid ads is simply not getting the cut-through it deserves? In an echo chamber...
Article
Behavioural Targeting, Brand Management • July 25, 2017
...number of partners, and the importance of knowing exactly where your ads are running. Click here to read part two of the Figaro Digital Marketing Conference Roundup. All of the...
Article
Digital Marketing • August 11, 2017
...mode. To do this, you will need to click the new icon which appears in the bottom right of the screen (it looks like two smiley faces) and then select...
Event
11 Aug, 2016
At this session our team of industry experts will discuss the role of content, links, authority and provide tips and tactics you can implement right away. These events are free...
Article
Content Marketing, Customer Experience • October 13, 2017
...is one that Buzzfeed have made exemplary use of. “They have millions of people clicking links to quizzes that tell them how creative they are, or how skilled they are...
Article
...20 or 30 subject lines, and tell you which one is going to generate the most opens and clicks before it gets sent out. This is something humans can’t do....
Article
Behavioural Targeting, Consumer Behaviour • October 17, 2017
...top trends, topics and tech influencing digital right now. To find out more about our great speaker line up, and to read the agenda, click here. We’ll see you there!...
