Article
Digital Marketing • August 5, 2014
...for all our seminar speakers. “Superficial personalisation doesn’t work anymore,” says Rob Smith, Managing Director at Blueleaf. “An email starting ‘hello [insert person’s name]’ is no longer good enough. Personalisation...
Article
CRM, Customer Experience • May 29, 2018
...often marketers make obvious (and easily fixable) mistakes in their emails. Since -according to statistics- email is the number one performing channel, perhaps it is time we gave it more...
Video
Video
Digital Marketing, Email Marketing
Article
Behavioural Targeting • July 31, 2015
...“But it’s important that we’re relevant and contextual. According to eConsultancy, 94 per cent of companies agree that personalisation is critical to their current and future success. Despite that fact,...
Video
Video
Video
Article
Entertainment, Leisure • November 28, 2014
...such as dates and type of property, to send you a personalised email full of suitable properties. Before leaving for your trip Airbnb send you a personalised checklist of things...
Video
