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Personalisation is the holy grail, but brands are still getting it horribly wrong
896 search results for "Pay Per Click"
Article
• August 11, 2022Figaro Digital Marketing Summit Roundup: 7 July 2022 (Part One)
...which introduced an opt-in scheme to receive personalised advertisements. When you open Facebook on iOS 14, you need to give permission to get relevant ads, which inevitably changes data. Now,...
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The art of psychology in eCommerce personalisation
Case Study
Glenigan B2B Audience Targeting
...per lead by 20 per cent. Furthermore, the client saw these improvements without increasing their marketing budget between the two periods, meaning that overall efficiency was greatly improved. Ian Bellamy,...
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Attribution Modelling, Digital Marketing
Looking into the Performance Marketing Crystal Ball: What’s in Store in 2022 and Beyond?
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Retail Personalisation and the Case of the Missing $70 Billion
Person
Perla Bloom
Marketing strategist at the intersection of creativity, culture, and tech — blending brand innovation and comms planning to create experiences people actually care about. Perla turns smart ideas into high-impact,...
Video
Content Management, Paid Social
Using organic content to drive paid social strategy & unlock the next level of brand performance
Video
Fuel Google’s AI algorithms for optimal performance
Article
Analytics, Automation • March 29, 2017
Being Lazy With Data Will Hamper Your Marketing Strategy
...to their needs in any given moment. The technology to deliver such messages exists – but adoption remains slow. 76 per cent of marketers have failed to use behavioural data...