Article
Augmented Reality, Behavioural Targeting • February 11, 2021
...stronger commitment to click-and-collect and curbside pick-up, adoption of newer digital technologies to enable contactless shopping, like QR codes, and the continued evolution of the in-store associate to “omni-associate,” servicing...
Article
Analytics, Behavioural Targeting • February 15, 2021
...strong eCommerce home delivery and/or click-and-collect propositions have gained valuable insight on their customers’ buying behaviours because online shopping inherently requires identification (eg, email address) to complete the purchase. But...
Article
Digital Marketing, Mobile • June 7, 2013
...keyword sets having higher affinity to mobile audiences. Mobile users are more likely to click on higher ranking results than desktop users and will also be more likely to use...
Event
03 Aug, 2017
Want to learn the latest, most-effective email marketing techniques for your next campaign? Well, you could spend hours trawling evergreen guides, blog posts and even checking out news stories. But...
Article
Behavioural Targeting, Ecommerce • November 4, 2013
...from SalesCycle that found the click-to-open rate of basket abandonment emails is 10 per cent higher than a traditional email. This demonstrates that consumers are still interested in purchasing at...
Article
SEO • June 22, 2012
...back to its search results after clicking through from them. Find your site’s ‘bounce rate’ for search engine visitors. Bounce rate is the % of visitors that leave after seeing...
Article
Digital Marketing • October 22, 2013
...look at how likely someone is to see a particular film, based on past purchases, opens and clicks,” says Boddice. “And simply by looking at that data, we’ve been able...
Article
Automation, Digital Marketing • November 19, 2021
...particular interactions with your brand. Think email marketing that targets those who have clicked on a specific link or followed a particular call-to-action – it’s this type of in-the-moment content...
Case Study
Digital Marketing, Social Media
...someone has clicked a button. If you want to maintain that fan, then you’ve got to spend money on marketing in that place. You’ve got continually to have activity, events...
Article
Digital Marketing, Ecommerce • December 15, 2021
...it comes to activation, timing has a direct influence on open, click and conversion rates. By 15 December, most Christmas business is already done. Those who launch their Christmas campaign...
