Article
Pay Per Click • September 1, 2017
...Despite ads appearing instantaneously as a page loads, programmatic bidding is actually a detailed process. When an internet user clicks a website link, the programmatic process begins. The page and...
Article
AI, Digital Marketing • November 8, 2017
...75 per cent increase in opens and a 35 per cent increase in click through rate. Will AI Get You Promoted Or Replaced? Phrasee’s CCO Stefan Britton has a lot...
Article
Digital Marketing, Email Marketing • December 6, 2021
Kath Pay, CEO & Founder of Holistic Email Marketing, dissects the concept of helpful marketing and how this customer-centric approach has helped brands see positive outcomes in their marketing strategies....
Article
Attribution Modelling • April 4, 2019
...need anything more complex than basic analytics and ‘last click’ attribution. If you have a Byzantine nightmare of media platform, offline and online marketing channels, social media accounts and ways...
Article
Content Marketing, Digital Marketing • February 1, 2021
...Pinners can tap into visual search and AR technology to try on and shop beauty products right from the camera on their phone. Simply click the camera icon in ‘Search’...
Article
Beauty, Consumer Behaviour • August 24, 2021
...page or any optimised copy. Previously, their page banner has featured content about the ingredient to encourage click-through but this has now been replaced. Who’s winning with vitamin C? The...
Case Study
...to browse through a selection of images and provided multiple interaction options. Users could click through to the in-ad look book to see more of the collection, and then share...
Article
Ecommerce • October 9, 2015
...it Google Shopping,” says Gareth. Google Shopping allows you to increase the visibility of your products before users click through to your site, maximising conversion rates. You are able to...
Article
Brand Management, Campaign Management • August 5, 2021
...line length? How many calls-to-action generate the best click-through rates? What’s better, a pre-work or post-work send time… or maybe even weekends? And what are the pros and cons of...
Case Study
Content Marketing, Digital Marketing
...account gets a makeover: Red Hot Penny rebuilt ads and campaigns from the ground up, A/B testing copy for the best conversion rates. Google Click ID tracking was put in...
