Article
Pay Per Click • November 29, 2017
Okay, so you probably know that pay per click advertising rates are greatly influenced by keyword bids, but here are a few other factors that will affect your spend: Your...
Article
Analytics, Digital Marketing • May 19, 2010
This article outlines the techniques you can use to reduce your cost per acquisition (CPA) and make savings of 20-50% on your pay per click (PPC) spend. Every keyphrase in...
Article
Ecommerce • September 12, 2016
...return to the site. #Smarterpayment tip: Find out if your payments provider offers mobile responsive payment pages, in-app payments and a single click checkout. Step 3: Keep the focus on...
Article
Consumer Behaviour, Ecommerce • May 24, 2016
...per cent use wearable tech for contactless payments. One of the most prominent examples of the convenience of contactless is in TfL. “Over 14 per cent of all pay-as-you-go journeys...
Article
Digital Marketing, Pay Per Click • July 31, 2017
There are hundreds of pay-per-click (PPC) agencies out there offering their services, so how can you decipher which will be the best to work with and which will get you...
Case Study
...with amending their Pay Per Click account to improve targeting and reduce click spend, as advertising costs were excessive and the group was seeing little return. The Strategy The client...
Article
• October 23, 2019...paid traffic, to paid sales. On the whole, the effective cost-per-click of running affiliate marketing equates to just 13p per click. Compared with 79p as an average AdWords click spend,...
Article
...Woods, customer director at wagamama, has stated, “Customers are accustomed to one-click payments for online retailers and walk out payments from Uber, but there hasn’t been an app offering all...
Article
Digital Marketing, Ecommerce • October 28, 2021
...increasingly important to consumers. In fact, a survey conducted by Afterpay–a leading global BNPL brand–found that 42 per cent of Gen Z and 69 per cent of millennial shoppers are...
Article
Behavioural Targeting, Email Marketing • July 17, 2017
...personalities line up with buying styles as well as how the personalities use the web and email. The Challenge: Designing For Multiple Customer Personalities Your email message design and content...
