Article
Digital Marketing, Retail • April 27, 2015
...(It probably happened in 2007.) We’re now entering the era of mobile payment. Deloitte report that global in-store mobile payments will increase 1,000 per cent during 2015. Five per cent...
Case Study
Digital Marketing, Email Marketing
...with a 33 per cent increase in click-through rate and a seven per cent decrease in website bounce rate. Finally, SmartFocus helped Peak Performance implement Smart Personalization Web, a web...
Case Study
Brand Management, Content Management
...Pay-per-click dominated our first six months of activity as slower burn SEO measures started to do their work. Our focus was on best converting and most relevant keywords, using learnings...
Article
Digital Marketing, Display Advertising • December 4, 2020
According to the Corporate Finance Institute, PPC (Pay Per Click advertising) is an “online advertising model in which an advertiser pays a publisher every time an advertisement link is ‘clicked’...
Article
Automation, Behavioural Targeting • October 2, 2020
Holistic Email Marketing‘s whitepaper explains why personalisation is not just about marketing. Introduction Personalisation is the fuel that drives better email marketing performance. It stands to reason: people will always...
Article
UX • June 14, 2019
...“Proto-personas and personas are often confused as they both server the same purpose which is to define your typical users to improve targeting and user experience. “Proto-personas are a lightweight...
Case Study
Design & Build, Digital Marketing
...branded digital platform used to recruit and retain ‘Star Traders’ by distributing O2 PAYG sims and disbursing commissions per activation, as well as other prizes and rewards. Dept comprised and...
Article
Digital Marketing • July 11, 2013
...enough. Clicks are a declining commodity.” Referring to comScore’s ‘Natural Born Clickers’ research, Taylor explains that only a minor, and decreasing, percentage of the total online population are clicking on...
Article
Digital Marketing, Food • July 11, 2013
...enough. Clicks are a declining commodity.” Referring to comScore’s ‘Natural Born Clickers’ research, Taylor explains that only a minor, and decreasing, percentage of the total online population are clicking on...
Case Study
Brand Management, Content Management
...Pay-per-click dominated our first six months of activity as slower burn SEO measures started to do their work. Our focus was on best converting and most relevant keywords, using learnings...
