Case Study
Splunk – Cutting costs and scaling results.
...establish paid search as a long-term profitable source of new business. What we did: Step 1: We began by reviewing 24 months of previous data to understand the best performing...
689 search results for "Paid Search"
Company
Mighty Social
Mighty Social is a digital marketing agency that helps small to mid-sized businesses run profitable paid search and social campaigns....
Article
Content Management, Content Marketing • August 17, 2017
#FigDigThrowback: Summer Digital Marketing Conference
...Paid Search In Your Customer Lifecycle Luca Senatore, Director of Strategy at Genie Goals, recommends that a business should proactively take different approaches to its competitors in order to stay...
Person
Alasdair Fowler
...wider marketing community, making the shortlist for Young Search Professional of the Year 2018. Since joining the company, revenue from paid search has increased by 795%. He also successfully wrote...
Case Study
Alitalia
...number of visits, number of customers, traffic origin (paid search, organic search, social media, etc.) and customer behaviour when booking and checking-in. “It’s of upmost importance that all our executives...
Person
Chris Rowett
...digital media budgets for the likes of Matches Fashion, Virgin Holidays, Safestyle, and Allianz. Chris is a regular speaker at industry events with a focus on paid search and attribution....
Article
Conversion Optimisation, CRO • August 31, 2021
How Ecommerce Transformed During the Pandemic
...the considerations above, retail marketers also have to take account of the fact that: Paid media costs have increased – especially via Facebook and Paid Search, partly due to increased...
Article
Data, Paid Search • February 28, 2020
Google Ads Bidding Tools: Why Smart Bidding? (Part One)
...will provide you with the tools you’ll need to make smart bidding a success. Keywords are not the whole story The basic building block of paid search is the keyword....
Article
Digital Marketing • January 2, 2018
The Figaro Digital Digest: 2nd January 2018
...Media’s AdGooroo platform has revealed that UK paid search advertising this festive period is being dominated by seven major consumer brands. The research studied 990 top retail keywords over 10...
Article
Conversion Optimisation, Digital Marketing • September 18, 2017
Is Your Pursuit Of ROI Getting In The Way Of Profit?
...level of spend changes, the value of ROI loses context. Compare the two Paid Search/ Search Engine Marketing campaigns below. Which one would you rather have? In this example, the...