Article
Content Management, Content Marketing • December 12, 2014
It’s that time of year again, and everyone in the digital industry is embroiled in a fierce debate about what’s in store for search in 2015. None of us are...
Article
...system. These issues were visible in both Google’s Search Console (GSC), as well as when using the ‘site: [insert URL]’ command in the search engine itself. The Inspect URL tool...
Article
Digital Marketing, Digital PR • March 9, 2023
...your brand. Similarly, intent is key. Search volume does not always indicate the right intent behind a search query, so a high search volume keyword does not guarantee that people...
Article
Attribution Modelling, D2C • July 13, 2021
Leaf covers where the paid advertising industry was, where it’s at, and where it’s headed for D2C brands. Digital marketing has become a tyranny of complexity, and the challenges are...
Article
Content Marketing, Customer Experience • January 19, 2022
...to mitigate the huge rise in paid media costs Fifty-three per cent of the respondents in our survey are concerned about continuing rising paid media costs. Perhaps not surprising given...
Article
Digital Marketing • October 17, 2016
...virtual assistants. The same software can also be used in a family tree structure, as shown in the video below. Marketer Reveals How Much Influencers Really Get Paid Jenny Woods,...
Person
Peter is Co-Founder and Managing Partner at Advantage Paid Media. With over 14 years of experience in paid media, scaling has been a consistent theme throughout his career. He helped...
Event
19 Sep, 2024
This Spotlight is a must-attend event for senior marketers from travel, leisure and hospitality industries. Uncover insights and tactics to: Create a marketing strategy that gives your brand an edge...
Case Study
...that paid ads would be the route to market, we started with phrases that people would search when looking to find that perfect spot, such as “pub garden near me”,...
Article
Campaign Management, Data • May 19, 2021
Google, with its high intent searches, was always the bedrock of paid media and the go-to platform for direct response campaigns, but Connective3 gives a few reasons to consider Facebook...
