Article
Mobile, Mobile Apps • October 16, 2020
...mobile searches can be a huge advantage. Not to mention that 57 per cent of paid search clicks come from mobile devices. This right here is a solid reason to...
Article
Analytics, Conversion Optimisation • February 13, 2017
New technology that is being used by Google has improved the mechanisms for understanding search intention and could render traditional methods obsolete. US research company Searchmetrics recently published its latest...
Article
SEO, Video • January 13, 2015
...identified the ‘database of intentions.’ Batelle noted that search patterns reveal the real concerns not just of individuals, but whole countries and cultures. Search, as Bush explains, “Is where people...
Article
SEO, Voice Search • December 18, 2019
Mobile and screenless devices are changing the search landscape and reshaping search behavior. Voice search is already big and it’s only going to get bigger. In fact, a recent report...
Article
Brand Management, Business • June 26, 2015
...or Camden. Also, many people will search for services close to a main road, such as Whitechapel Road or Oxford Street. Checking search volumes on local keywords If you search...
Article
SEO, Web build • March 11, 2019
...it accessible to search engine spiders. If spiders can’t crawl or understand a page, it simply won’t appear in the search results. It’s also worth remembering that search spiders are...
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Article
Search, SEO • April 29, 2019
...to be more inclusive for more than just webmasters. The Features You Need To Know Within Google Search Console, there are four main areas filled with valuable tools: Search Appearance...
Article
Beauty, Consumer Behaviour • August 24, 2021
...of how to optimise shoppers’ experiences effectively online: a search for vitamin C generates suggested products in the search bar (their best-selling, top-rated vitamin C capsules). Completing the search lands...
Article
B2B, Content Marketing • March 6, 2020
...best practices surrounding multi-modal search in the digital age? HT: “Make sure everything is connected and aligned. With search moving towards entities and discovery, and away from single-point search >...