Press Release
Survey of 7000+ Global Consumers Highlights Increasingly Difficult Marketing Environment Amid Rising Consumer Experience Expectations and Data Privacy Concerns Selligent Marketing Cloud, the B2C marketing automation company, have issued the...
Case Study
Display Advertising, Email Marketing
...cross-channel data and insights from their marketing activity in order to make smart decisions that power growth by making vital changes to their marketing mix and downstream activities. Understanding how...
Event
16 Nov, 2023
It’s well known that email marketing is one of the most effective and inexpensive online marketing techniques. But how do you make your email stand out among hundreds of others...
Article
Content Management, Content Marketing • December 16, 2020
Content Marketing is described by the Content Marketing Institute as, “a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience...
Event
21 Oct, 2015
The Figaro Digital Marketing Summit features a full day of seminar presentations covering all aspects of digital marketing from paid search and SEO to video and email marketing. Delegates also...
Article
AI, Consumer Behaviour • June 25, 2018
...marketing frameworks and AI, to Generation Z and how they are shaping the digital marketing industry, in part one of our summit roundup. If you would like any of the...
Article
Social, Social Media • October 10, 2017
...demographic, yes, using Twitter for marketing would still be relevant for your business. If, however, your target customer is young women, your marketing efforts may prove more fruitful on Instagram,...
Press Release
...marketing tactics like email, SMS, push notifications, and web notifications. Since March 2020, all digital marketing tactics have increased significantly, but it’s mobile push notifications that have seen the widest...
Article
Pay Per Click • June 27, 2016
...and there are now many facets to marketing strategies, however in this talk he focuses on two disciples and how, when used together as part of a wider marketing campaign,...
Case Study
...global leader in digital marketing optimisation and relevance through real-time, unified analytics and customer intelligence, for its Optimize expertise and platform: a testing and targeting solution that uncovers the best...
