Article
Email Marketing, Engagement • July 20, 2018
...an option. Email is the still king among marketing channels, and 68 percent of marketers use it as the top channel to attract new customers (Campaigner). Email single-handedly provides the...
Article
Digital Marketing, Digital transformation • July 20, 2020
...just using social networks as advertising channels and placing banner ads on websites. It means a complete shift in perspective. Digital marketing transformation entails internal organisational changes, automation of work...
Article
Behavioural Targeting, Consumer Behaviour • March 16, 2021
...variety of marketing channels. Automate your cross-channel campaigns to meet your customers wherever they are and make every touchpoint count. How are marketers preparing for a successful 2021? Download Mapp’s...
Event
12 Sep, 2024
...These events are free to attend for brand marketers but spaces are limited. Book your place by registering here. Are you from an agency or marketing solution company?. For speaking...
Article
AI, Consumer Behaviour • May 9, 2018
...And Chatbots: The Future Of Email Marketing Thinking of abandoning email marketing? Think Again! Georgia Lambert from Communicator teams up with Simon Hoe from Cruise1st to show a real life...
Article
Analytics, Automation • March 29, 2017
...surge towards subscription and freemium models, increasing saturation of digital marketing channels, increased competition and decreasing customer loyalty. It’s the recipe for an era whereby consumers have huge expectations from...
Article
Pay Per Click • December 5, 2017
...is ‘dynamic marketing’. What is AdWords Dynamic Marketing? ‘Dynamic’ is a term used to describe automated, personalised advertising. AdWords dynamic marketing allows you to tailor ads to a specific set...
Article
Digital Marketing • July 7, 2015
...transforming your business in the digital age is grounded in customer experience and satisfaction. Jamie Brighton, Strategic Marketing EMEA at Adobe Marketing Cloud Jamie Brighton hosts Adobe’s ‘Marketing Beyond Marketing’...
Article
• September 6, 2019Our Financial Services Digital Marketing Spotlight on Thursday gave delegates the chance to listen to six speakers talk about a wide range of topics, from zero-party data to psychological techniques...
Article
Digital Marketing, Video • August 9, 2016
...Google or your ad server technology. Want to hear more? Watch Duncan’s video presentation in full here. Closing the Loop with Video Marketing By Nick Greasley Field Marketing Manager, EMEA,...
