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AI, Consumer Behaviour • April 4, 2018
...to more authentically reach their consumers on this growing channel through marketing programs. Brands must plan for a variety of voice-activated scenarios, from searches to content and entertainment to services...
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Brand Management, Digital Marketing • November 26, 2018
...be discussing how Riverford moved away from discount marketing at the Figaro Digital Winter Marketing Conference on 6 December 2018. For more information you can view the full agenda here....
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CRO, Digital Marketing • July 2, 2018
...Communications Director at Emarsys delivers a presentation on the narrowing gap between the readiness of AI marketing solutions to execute on real-time B2C marketing campaigns, and the readiness of marketers...
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• June 23, 2016Nowadays, everyone has their fingers in the digital marketing pie and rightly so. In an increasingly internet and mobile enabled world, a strong online marketing strategy is absolutely essential to...
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Behavioural Targeting, Budgets • February 10, 2020
...it works so well: targeting and emotional stories. View Jon’s presentation here. Four Ways for Your Customer Marketing to Be Practical, Pragmatic, and Progressive in 2020 Delivering a customer marketing...
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Attribution Modelling, D2C • July 13, 2021
...if they understand how an entire eCommerce funnel functions? If they fully understand event tracking, cross-channel marketing strategy and attribution, and how it all works together to deliver efficient revenue...
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Behavioural Targeting, Consumer Behaviour • January 7, 2022
...and marketing departments. The sales team may feel leads are lacking in quality, while the marketing team say leads are not being qualified or followed up on in an effective,...
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Digital Marketing, Social Media • February 14, 2014
...Chief Marketing Officer at Microsoft involve? I manage all of Microsoft’s centralised marketing services. This involves the management of our owned and operated websites; our marketing communications; our CRM and...
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Conversion Optimisation, CRO • October 24, 2018
...or similar audiences. Think of it as an age of discovery. At this level, your activity should be lead gen led. It is important to launch cross-channel marketing campaigns to...
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Business, Email Marketing • April 15, 2014
...generation. In fact, according to the 2014 Econsultancy Email Marketing Census, email marketing received more positive ROI ratings than any other marketing channel. So how can you ensure you’re making...
