Article
Consumer Behaviour, Digital Marketing • September 26, 2016
...get more people watching it, more people engaged, and that will hopefully make a happier consumer.” Reverse Influencer Marketing At the Festival of Marketing, Harrington will be discussing reverse influencer...
Press Release
Mapp, the insight-led customer engagement platform, has launched a Digital Marketing Playbook, providing marketers and agencies with 100 tactics to improve their digital marketing to increase engagement and grow revenue....
Article
Analytics, Automation • June 14, 2017
...be the glittering example of customer insight your marketing efforts deserve. Join McCauley-Oliver and a host of other experts at the Figaro Digital Marketing Conference on 20 July. Find out...
Article
Apps, Mobile • January 3, 2016
...elements such as in-app marketing. We’ve previously blogged about apps in ‘Mobile Marketing: Are Apps the Future?’, but here we’ll delve further into this topic, discussing the many misconceptions and...
Event
27 Jan, 2021 - 28 Jan, 2021
...presentation track will be on retail and eCommerce. Day Two will cover topics relating to digital channels including video marketing, translation, localisation, lead generation, mobile apps, eCommerce, CRO, web build,...
Event
25 Mar, 2021
...speakers so you can get some answers to your digital marketing challenges, and share ideas and experience. This is a morning webinar, starting at 10:00. If you have any questions...
Event
14 Jul, 2021
The government may have hit pause on lifting restrictions, but the good news is that the Figaro Digital Marketing Summit will still be going ahead, albeit virtually, on 14 and...
Press Release
Interactive online platform “Improve Your Marketing” launched to improve and prioritise marketing activities. Mapp, the international provider of insight-led customer engagement, now offers access to the free expert community “Improve...
Event
01 Jan, 2023 - 28 Nov, 2023
...Digital Marketing Spotlight 18. Travel & Leisure: Digital Marketing Spotlight June 8. B2B: Digital Marketing Spotlight 15. Beauty & Luxury: Digital Marketing Spotlight 22. Health & Fitness: Digital Marketing Spotlight...
Article
User Generated Content • November 12, 2018
From YouTube reviews and vloggers to product pictures by Instagram influencers, user-generated content marketing is the hot digital marketing topic this year. Typically, consumer generated content helps immensely with brand...
