Article
Social Media • February 27, 2018
...the suitability of existing or scheduled content during these times. Manchester City Council’s Communications Team reacted to ensure the content on their social media accounts remained appropriate: “All scheduled content...
Article
Analytics, Brand Management • March 21, 2017
...company have continued to grow, and have won Best International Campaign of the Year and Best Use of Video at the 2017 Travel Marketing Awards for their digital marketing campaigns....
Article
Analytics, Apps • April 3, 2017
...at some of the day’s key takeaways, which marketers can perhaps look to put to work within their own digital marketing strategies. Right Content, Right Place, Right Time: Delivering Contextual,...
Article
Affiliate Marketing, B2B • April 11, 2017
...consume content that directly relates to their business interests.” says Sandra McDill, Managing Partner, Convertr. “A fully aligned social strategy recognises that social marketing propels people through the conversion funnel;...
Case Study
Michelle Bridges’ 12 Week Body Transformation programme used the Brightcove Video Cloud to reach users across desktop and mobile. This allowed them to focus more on content over technology. Brightcove...
Article
Pay Per Click, SEO • April 28, 2015
We were joined by Branded3, Builtvisible, Liberty Marketing and Browser Media for an afternoon dedicated to current issues in SEO and PPC. Search is now inextricably entwined with content, trust,...
Case Study
Content Management, Content Marketing
...a COVID-19 Care content hub designed to be customer friendly and easy to understand, with a view that this would be migrated into existing content at a later stage, for...
Article
Social Media • September 16, 2015
...your content useful or entertaining. Preferably both. If your content is neither of these things, don’t use it. And bear in mind that, if you just concentrate on useful content,...
Case Study
Michelle Bridges’ 12 Week Body Transformation programme used the Brightcove Video Cloud to reach users across desktop and mobile. This allowed them to focus more on content over technology. Brightcove...
Article
Video • October 12, 2015
...an ad prior to almost every single bit of content on YouTube, the ratio is about 400 minutes of content viewing to one minute of ads. When you look at...
