Article
B2B, Campaign Management • April 6, 2020
...alongside other organic social content, taking the form of thought-leadership pieces, industry reports, and other engaging content. To maximise their effectiveness, you’ll want to combine the ads with compelling imagery...
Case Study
Content Management, Content Marketing
...role of social media, proposal of a content strategy, effectively storing global and local content, digital strategy planning and ongoing audience engagement. The Solution Freestyle worked with Bostik in...
Article
Digital Marketing, Social Media • March 15, 2019
...their support for IWD has led to a higher quality of content on offer as brands fight to create THE most effective marketing campaign that engages with this moment. And...
Article
Digital Marketing, Entertainment • March 5, 2019
...Having joined the Trust towards the end of 2017, Catherine Spencer, a Senior Content Editor for these commercial aspects of the Trust, talked to Figaro Digital about how the National...
Article
AI, Display Advertising • May 14, 2019
...your whole site into consideration, including old content. Your old content could be killing your site’s rankings, but don’t just mass delete it. Revisit your old content and make sure...
Case Study
Most brands assume Gen Z doesn’t trust brand marketing. That assumption is incomplete. Gen Z doesn’t trust brand marketing that looks like brand marketing. They trust content that feels culturally...
Article
Analytics, Automation • June 6, 2017
...relevant content.” And as customers click through the recommendations and hopefully move to purchase, this provides more data to influence the recommendation engine and therefore suggest more content. The machine...
Article
Automation, Content Management • October 13, 2020
...subjects to gain authority in your niche. Develop post-sales messaging, content, and incentives to encourage customer loyalty. “The best marketing doesn’t feel like marketing.”—Tom Fishburne Niche or sector aside, to...
Article
Community Management, Digital Marketing • August 15, 2017
Following his insightful contributions on the Founders’ Panel at the Figaro Digital Marketing Conference last month, we spoke to Mixcloud’s co-founder Nikhil Shah, to learn more about one of the...
Article
CMS, Content Management • August 5, 2021
...of reducing SEO efficiency and content manageability for content editors. Often SEO implementations are practiced by external parties, such as SEO agencies, so it’s important to have access to an...
