Case Study
Design & Build, Digital transformation
...manage global content and keep it in one central repository ensuring content can be reused and repurposed quickly across all sites. The Strategy Ngoar’s strategy was to work in collaboration...
Article
Content Marketing, Technology/Software • January 27, 2014
...to change both how we consume and create content. With content top of many brands’ list of concerns in 2014, what could this mean for marketers? Tunde Cockshott, Creative Consultant...
Article
Beauty, Consumer Behaviour • August 24, 2021
...purchase. Guides and long-form content Information can be the key to attracting consumers on-site, and directing their journey from there. Many brands, like Boots, utilise guide-style content effectively for this...
Article
Content Management, Design & Build • August 11, 2015
...Next, you’ll need a great content strategy if you’re going to answer your customers’ questions. Make sure your content is relevant and useful, and make it 100 per cent clear...
Article
Digital Marketing, Email Marketing • April 12, 2019
...an incredibly detrimental impact on your email marketing ROI. Your creative may be on point, your subject lines well thought out and your content totally engaging, but if your recipients...
Article
Consumer Behaviour, Digital Marketing • September 21, 2020
...as Generation Z or Gen Z – have grown up with digital media and social networks. When marketing to this digitally savvy cohort, it’s important to deliver authentic-feeling, ultra-relevant content...
Company
Stackla is the world’s smartest visual content engine, helping modern marketers discover, manage and display the best content across all their marketing touchpoints with an AI-powered user-generated content (UGC) platform...
Article
Customer Experience, Digital Marketing • June 27, 2017
Does the customer always know best? This has long been a rule adhered to in customer service – but how much should it influence a brand’s content strategy? Is basing...
Article
SEO • November 11, 2016
...delivery of content to mobile devices by using simplified AMP HTML code. AMP allows web pages for static content to load much faster than regular HTML. AMP has been developed...
Article
Content Marketing, Digital Marketing • June 4, 2014
...like it was just branded, broadcasted content – and keeping it relevant at the same time. Their execution was just as important in making that happen. For instance, they got...
