Press Release
...growth, and the fact that Google claims it will increase brand awareness by 80 per cent, law firms have failed to adopt this crucial digital marketing channel. Digital marketing agency...
Press Release
Referral marketing technology business Mention Me announces two key senior hires to drive its next phase of growth, with the appointment of Mark Choueke as Marketing Director and Natalie Barrie...
Article
Behavioural Targeting, Brand Management • June 3, 2021
Komal Helyer, VP of Marketing at Pure360, explains what a DTC brand is, and how they have been excelling in email marketing. The rise of the DTC (direct-to-consumer) industry has...
Article
Digital Marketing • September 19, 2016
...marketing, more experienced executives may not have the time or patience to babysit baffled graduates. Yet the most effective marketing teams are those who can meld the experience of...
Article
Automation, Consumer Behaviour • January 15, 2021
...enable marketing teams to question the true value of the marketing investments they make. Where they are spending their time. The partnerships they have built. The software that they use....
Press Release
Experienced technology leader to spearhead product strategy and drive roadmap forward. Selligent Marketing Cloud, the B2C marketing automation company, today announced the appointment of Anushka Jayawardana as its new Vice...
Article
Social Media • July 7, 2015
...the recent Wear it Wild day). How does user-generated content fit into your overall marketing mix? One of my favourite things about social media is how easy it is to...
Article
Content Management, Design & Build • August 11, 2015
...Next, you’ll need a great content strategy if you’re going to answer your customers’ questions. Make sure your content is relevant and useful, and make it 100 per cent clear...
Article
Web build, Web Content • January 10, 2023
...best to lay out the content. Create hierarchy A footer may need to have a hierarchy of content, this is dependent on the amount of information displayed. For example, some...
Case Study
...highly searched-for content. This involved simplifying the menus and merging several sections of content which had been scattered across various pages on the site, resulting in unnecessarily duplicated content. Modern...
