08 May, 2025

Spring Digital Marketing Summit 8 May 2025

Event Details

8 May 2025

The Electric Cinema, Soho House, WhiteCityHouse, London

Join 125+ senior digital marketers for a day of keynote talks, the Figaro Digital 21s, meetings, workshops and plenty of networking.

Join us for a jam-packed day of 1-2-1 meetings, workshops, networking, and presentations from expert speakers on AI, SEO, Video, PPC, Email Marketing, Influencer Marketing, CRM, CRO, Content Marketing, Paid Social, Data, Performance Marketing, Web Build, eCommerce, and more.

The summit is a great day out for marketers looking for solutions to their digital projects and challenges. In sync with the presentations, Figaro Digital will create a bespoke meeting agenda for you based on your business requirements. Brands can register HERE. Complimentary brand tickets are available to senior level marketing decision-makers.

For sponsorship ops and vendor/agency/martech/supplier tickets email for details.

Topics:

Speakers:

Janis Thomas

Managing Director

Look Fabulous Forever

Janis is an expert in driving digital marketing to deliver increased revenue and profitable growth in ecommerce and subscription businesses. She has grown diverse brands from Birchbox to Playboy. She has held senior consumer marketing roles in ecommerce, digital media and entertainment businesses....

Ashwini Ramakrishna

Associate Director, Amazon, Salon, EMEA

Kao

Ashwini has 10+ yrs. of professional experience across various international markets, in Ecommerce, FMCG and Consumer Electronics industries. She champions building and delivering digital-first strategies. She leverages her commercial expertise coupled with her experience in retail media and digital marketing...

Dan Morehead

SEO Manager

Channel 4

Dan leads the channel’s organic search strategy as the broadcaster transforms into a digital-first public service streamer. He previously worked as Senior SEO Analyst for the BBC, across multiple products including Bitesize, Food, iPlayer, Sounds, News, and Sport.

Paul Doleman

Digital Strategist at MG and CSO at LoveGunn

MG Motors

Paul is a dynamic strategist and innovative leader with over three decades of experience in executive management, digital marketing, and technology leadership. Currently serving as Chief Strategy Officer at creative agency LoveGunn and Digital Strategist at MG Motors, Paul provides...

Azeem Ahmad

Strategy Director

Reflect Digital

Azeem is an award-winning digital marketer and international marketing conference keynote speaker. With over 10 years of experience in the industry, managing millions in marketing spend, covering multiple disciplines such as SEO, PPC, Social Media, Programmatic, Audio/Video, and Display. In...

Matt Horsup

Digital Director

Itineris

With over 18 years at Itineris and a fellow of the Chartered Institute of Marketing, Matt steers the strategic direction of the agency’s digital work, leveraging his unique blend of creative, commercial, and strategic thinking to help clients achieve significant...

Simran Harichand

Paid Media Lead

Hallam

Simran works across various networks, including Google Ads, Meta, & LinkedIn. Originally from Pakistan, Simran moved to the UK to pursue her Masters in Marketing after working for a year in sales. In her role, she brings her theoretical background...

Tim Hussain

Co-Founder

Signal42

Tim is a marketing transformation leader with over two decades of experience helping global brands innovate and optimize their operations. In his role as Global SVP, Product and Solution Design at OLIVER, Tim worked with organizations such as Unilever, HP, Ford,...

Dan Saunders

Head of Performance Marketing

Evergreen Finance

Dan has worked in digital marketing for the last 18 years, driven by a deep conviction that data is the key to unlocking business success. His approach centres on leveraging data insights to understand market dynamics and competitor landscapes, identifying...

Beth O’Malley

Founder

Astral

Beth is the Founder of Astral, a ADHD brummy with a great sense of humour and is a unstoppable CRM and email marketing expert. Named one of the Top 24 Marketers to Follow, she’s trained thousands of marketers, developed courses...

Mariacristina Lubrano

Head of Email Marketing

CAFOD

Mariacristina manages the email marketing department at CAFOD, the Catholic Agency for Overseas Development. Covering all aspects of email marketing, from deliverability, list hygiene, supporter journeys, re-engagement and content strategy, she is passionate about the power of email marketing to...

Jon Mowat

Managing Director

Hurricane Social

Jon Mowat is the founder and MD of Hurricane, an award-winning video marketing agency helping businesses to tell their brand stories with the right video strategy. With decades of experience in the industry, Jon previously produced documentaries for the BBC,...

Simon Moss

Marketing Director

Spotler

Simon is a Chartered Marketer with over 15 years’ marketing experience gained primarily in the B2B marketplace. He currently looks after the marketing for Spotler, and previously worked for Huntswood, Oxford Innovation, and the BCI. He has worked with a...

Anastasia Roumelioti

Digital Marketing and Growth Strategist

Anastasia is a Digital Marketing and Growth Strategist with extensive experience driving innovation and transformative results across consumer products, retail, and hospitality. With expertise in AI and digital transformation, Anastasia has helped global brands like Unilever, Danone, and Reckitt unlock...

Ellie Edwards-Scott

Co-Founder

WeGame 2

Ellie is Co-Founder of The Advisory Collective, a leading digital consultancy launched in 2018 to work with innovative tech companies to help them to land and scale with the UK market, as well as working with in-market businesses on digital...

Toma Valciukaite

Head of SEO

CRKLR

Toma currently heads up SEO for CRKLR, one of the fastest growing agencies in the UK. Toma has 10 years of experience in the SEO industry optimising major brands in the UK and Worldwide. Expertise in Technical SEO, performance enhancements,...

Matt Scott

Co-Founder & Managing Partner

Advantage Paid Media

Matt is Co-Founder and Managing Partner at Advantage Paid Media — the agency bringing clarity to attribution. With over 15 years in digital marketing, he began in affiliates before specialising in paid media, helping brands grow through strategic, performance-led campaigns.

Kirstie Leadley

Group Head of Digital Marketing

Zedra

Kirstie is focused on creating tangible results and delighting people along the way. Kirstie has implemented and lead on digital marketing initiatives for B2B and B2C financial service providers with a focus on levelling up organisational growth and communicating brand...

Hannah Dempsey

VP Marketing & Director of Operations at BLOOM

Jellyfish

Hannah is an experienced B2B Marketer and Communications expert with a deep understanding of digital platforms. She specialises in crafting customer-first campaigns and strategies, moving away from traditional channel-centric approaches. As VP of Marketing at Jellyfish, she leads the global...

Christina Minshull

CEO

The Brand Audit

Christina is the CEO of The Brand Audit, helping CEOs, Founders & Execs transform influence to impact through personal brand strategy. A storyteller with a spreadsheet mindset, she has nearly two decades of experience leading high-performance Brand, Social, and Digital...

Suzanna Chaplin

CEO

ESB Connect

Suzanna is CEO of esbconnect, a role she assumed when she led a management buyout of the company in 2003, after almost nine years with the firm. Since then, she has transformed esbconnect from a legacy email marketing company into...

Krum Dzhermanov

Senior Client Success Manager

Impact.com

Krum is a content creator who is passionate about menswear, travel and lifestyle. Being himself a full time working professional in London, his content focuses on finding beauty in the everyday, as he inspires his followers to dress intentionally with...

Emma Windsor

Global Head of Marketing

Elixirr

Emma is an award-winning marketing leader with experience across both B2C and B2B sectors. She has successfully led high-impact campaigns in global markets, spanning professional sports, FMCG, and most recently a high-growth strategy consulting firm. Known for consistently delivering exceptional...

Alex Murphy

Co-Founder

Liberty

Alex Murphy is co-founder of Balance, the financial services division of the Liberty Marketing Group. He has a rich background in marketing leadership, formerly the Marketing Director at Admiral and the Head of Performance and Digital at Go Compare. With...

Suzie Oakford

Managing Director

Oban International

Suzie is the Managing Director at Oban working across the client services, new business and project management teams. She joined Oban in 2018. Suzie has over 15 years Digital Experience having previously worked at Rakuten Marketing, iCrossing and Fresh Egg....

Chloë McKenna

New Business Director

Oban International

Chloë is Director of New Business, with over 13 years’ experience in digital marketing. Chloë has helped some of the world’s leading brands grow their digital presence and now focuses on helping new clients create scalable strategies for global growth.

Simon Douglass

Founder

Curated

Simon Douglass is the founder of Curated. With 22 years of experience in digital marketing, Simon spent seven years at Google working with global technology companies such as Dell, HP, Nokia, and BT. He later served as Director at two...

08:15-09:00

Registration, breakfast and networking

09:00-09:15

Welcome, chair introduction & event orientation

Location: Screen 1 and Screen 3

09:15-09:45

How to win on Social Search
Jon Mowat

Managing Director

Hurricane Social

Google is dead, Social search is the Future! Well, it's a bit dramatic but with huge numbers of gen's Z and A ditching search engines in favour of their favourite social media, it's looking increasingly likely. Jon will give you the lowdown on how big Social Search already is, and the key pillars to work on so your brand nails it. Expect great examples and plenty of take aways.

Location: Screen 1

09:15-09:45

Marketing AI: Separating hype from reality
Tim Hussain

Co-Founder

Signal42

Talk to a group of CMOs about Gen AI and one truth becomes clear: it has the potential to reshape marketing - if it’s done right. Yet the volume of AI ‘breakthroughs’ is surrounded by more confusion and hype than anything we’ve seen in years. Boards and teams alike are asking: What should we be doing now? To provide a clear path forward, Signal42 conducted confidential interviews with 15 CMOs and marketing leaders at the coalface of AI-driven change. Their candid insights, combined with our robust data analysis, show precisely how to go beyond early pilots and scale AI for real impact in 2025.

Location: Screen 3

09:45-10:15

Learn how to harness data-driven insights to effectively use audio and video in your marketing strategies
Azeem Ahmad

Strategy Director

Reflect Digital

From exploring key moments in marketing history to analysing current digital tactics and predicting future trends, Azeem will reveal the metrics that highlight the power of audio and visual storytelling. You’ll walk away with practical, data-backed strategies to enhance your marketing efforts, some of which can be implemented immediately.

Location: Screen 1

09:45-10:15

5 pillars of growth
Janis Thomas

Managing Director

Look Fabulous Forever

In our complex and ever-changing trading environment, focus can make all the difference. Janis will outline the 5 pillars of their growth strategy. She will explain how these 5 elements make all the difference, what they mean in practice and the impact that they've had on the company's growth since they were implemented.

Location: Screen 3

10:15-10:45

WhatsApp-ening in B2B? How to turn chats into conversions
Simon Moss

Marketing Director

Spotler

Think WhatsApp is just for group chats and customer service rants? Think again. In this fast-paced session, Simon will reveal how WhatsApp is quietly becoming a B2B marketer’s secret weapon - driving conversions, re-engaging cold leads, and making customer support feel like a conversation, not a chore. Discover how to bring your sales funnel to life with WhatsApp - from lead nurturing to retention, and everything in between. You'll leave with real strategies, practical tips, and a fresh perspective on a platform your prospects are already glued to.

Location: Screen 1

10:15-10:45

The Challenger Marketer’s Playbook: Campaigns that actually deliver
Emma Windsor

Global Head of Marketing

Elixirr

Emma didn’t get handed a playbook – she built one. Under pressure, no roadmap, and the expectation to produce results that outperformed the big players. In this session she shares the mindset and methods behind award-winning challenger campaigns born from real pressure, unexpected moments, and Google searches you wouldn’t believe. This is for marketers ready to defy the norm, bend a few rules, and create campaigns that don’t just sound bold, but land bold.

Location: Screen 3

10:45-11:15

Mid- morning refreshment break, networking, workshops and meetings

11:15-11:45

How to drive better AI search results using Digital PR
Alex Murphy

Co-Founder

Liberty

An exploration of how Digital PR shapes brand visibility in AI-driven search results. Alex reveals how well-crafted PR strategies can help secure crucial brand mentions and recommend your products and services in Chat GPT responses and Google AI overviews, boosting both authority and trust. Gain insights from real-world case studies, discover actionable tactics, and stay ahead in a rapidly evolving search landscape where AI, SEO and digital PR converge.

Location: Screen 1

11:15-11:45

The power of user-generated content for better B2B
Kirstie Leadley

Group Head of Digital Marketing

Zedra

Cutting through the noise around AI, we'll explore the transformative impact of user-generated content (UGC) to create better B2B brand experiences. Discover how UGC can enhance authenticity, foster trust, and drive meaningful connections both inside and outside your organisation, the challenges to overcome, and how ‘Actual Intelligence’ can be leveraged to build better B2B experiences for audiences. We’ll cover practical strategies for encouraging user contributions, curating impactful content, and leveraging it across platforms.

Location: Screen 3

11:45-12:15

Why your paid social is crap – and how to fix it
Simran Harichand

Paid Media Lead

Hallam

With paid channels growing rapidly, it’s no longer enough to just wait for customers to find you. In this talk, Simran will explore why paid social is essential in today’s marketing world. She will show how to use paid social effectively throughout the entire funnel—driving awareness, engagement, and conversions.

Location: Screen 1

11:45-12:15

What marketers need to know about CRM in 2025
Beth O’Malley

Founder

Astral

Without a strong CRM, high-quality data, smart strategies and the right expertise to bring it all together into a powerful machine, you’ll keep pouring money into paid ads and other channels, collecting data but always chasing your tail - wondering how you'll ever get more ROI. CRM is changing how marketers do their jobs, transforming business results, and was one of the most invested-in channels in 2024. In this session, Beth will walk you through everything you need to know about your CRM, your data, and the smarter strategies you should be implementing in 2025.

Location: Screen 3

12:15-12:45

Figaro Digital 21s

Our speakers power through their points against the clock. 21 slides, 21 seconds per slide. Hold onto your hats.

Location: Screen 1 and Screen 3

12:15-12:25

Media Mix Modelling: The attribution comeback story
Matt Scott

Co-Founder & Managing Partner

Advantage Paid Media

In a world where platform data is patchy and cookies are on the way out, media mix modelling has re-emerged — not as something new, but as something newly relevant. In this session, Matt unpacks how MMM is helping marketers cut through the noise, rebuild trust in their data, and make smarter decisions across the funnel.

Location: Screen 1

12:15-12:25

Unlock the high-attention gaming audience: Why brands should play
Ellie Edwards-Scott

Co-Founder

WeGame 2

A channel that delivers high attention rates and diverse audiences, so why are some brands still hesitant about gaming?. Hear how gaming environments can help brands to form meaningful connections with their audiences and why gaming should be part of your media mix.

Location: Screen 3

12:25-12:35

The power of Email personalisation
Mariacristina Lubrano

Head of Email Marketing

CAFOD

There is no one size fit all when it comes to email communications targeting your list of subscribers. How to ensure your whole list engages and converts following an email send that took hours to put together, only to see extremely high unsubscribes and spam complaints? What is going on? Why is your audience not responding positively to your beautifully crafted emails? Join Mariacristina’s presentation to find out what tactics are required to keep engagement and retention rates high.

Location: Screen 1

12:25-12:35

How SEO & PPC can be married at first sight
Dan Morehead

SEO Manager

Channel 4

Dan will look at how Channel 4’s search strategy has evolved to make paid and organic search work holistically, saving money and increasing reach.

Location: Screen 3

12:35-12:45

Strategic omnichannel integration: Driving growth in 2025
Dan Saunders

Head of Performance Marketing

Evergreen Finance

Dan will explore the power of omnichannel marketing, covering the challenges faced by brands in today's multi-channel world and how effective omnichannel marketing creates a harmonious customer experience across all touchpoints, using real-world examples and tangible results. A regular keynote speaker and marketing awards judge, Dan has almost two decades' experience across SEO, PPC, ecommerce and Amazon marketing.

Location: Screen 1

12:35-12:45

Creative Revolution: The AI tools redefining marketing and innovation – tips, traps and ridiculous predictions
Paul Doleman

Digital Strategist at MG and CSO at LoveGunn

MG Motors

In a time when marketing landscapes shift faster than a caffeinated hummingbird, Artificial Intelligence has entered stage left, promising marketers everything from jaw-dropping efficiency to slightly unsettling creative brilliance. Join Paul as he navigates you through a whirlwind tour of the AI tools reshaping creativity, strategy, analytics, and brand storytelling. From the sublime to the ridiculous, Paul delivers actionable tips, wry insights into common AI pitfalls, and several absurd-yet-plausible predictions guaranteed to leave an impression. Buckle up; things are about to get algorithmically interesting.

Location: Screen 3

12:45-13:45

Lunch, networking, meetings, and workshops

13:45-14:15

Fewer leads, Bigger wins: How growth-focused firms are unlocking higher-value clients
Matt Horsup

Digital Director

Itineris

For decades, marketing has been obsessed with volume—more clicks, more impressions, more leads. But the smartest firms, the ones outpacing their competition, are doing the opposite. They’re leveraging first-party data to stop chasing noise and start attracting high-value clients—the ones who convert faster, stay longer, and drive real business impact.

Location: Screen 1

14:15-14:45

Closing the gap: Connecting strategy and tactics for smarter marketing in 2025
Simon Douglass

Founder

Curated

For years, brands have over-invested in paid media while neglecting organic channels—now they’re paying the price. This session explores how to shift focus back to organic growth, enhance customer experiences, and optimise user journeys to drive new revenues in an ever-changing economic landscape. Brands today demand more than just tactical execution—they want strategic support that delivers meaningful, incremental change. From multichannel integration to AI-driven frameworks, this session will provide practical strategies to bridge the gap between tactics and strategy—empowering you to create customer-first marketing that drives sustainable growth in 2025 and beyond.

Location: Screen 1

14:45-15:15

What the changing search landscape means for your 2025 digital strategy
Suzie Oakford

Managing Director

Oban International

From LLMs to zero-click searches, the search landscape is evolving faster than ever before. This talk will consider what the latest developments mean for planning an effective digital lead generation strategy.

Location: Screen 1

15:15-15:45

Beyond Influencer Marketing: Get your ambassador squad in order: - PANEL SESSION
Camealia Xavier-Chihota

Marketing and Social Media Director

The Digital Voice

Discover how your workforce could be your most powerful untapped marketing resource as we explore the rising impact of Employee-Generated Content (EGC) alongside traditional strategies. Marketing leaders will gain insights into motivating authentic employee participation, measuring tangible ROI, and navigating the delicate balance between personal expression and brand consistency. Join us to uncover whether content creation should be backed into specific job descriptions or be a voluntary initiative and how leadership participation shapes success, all while building a sustainable competitive advantage through your internal brand ambassadors.

Location: Screen 1

16:00-16:15

Event ends
Location:
101
Wood Lane
London
England
W12 7FR
Partners: