20 Oct, 2016

Digital Marketing Summit 20 October 2016

Event Details

The Emirates Stadium

The Figaro Digital Summit is your one-stop-shop for insight, inspiration and industry connections.

A full-day of presentations, 1-2-1 meetings tailored to your business needs, roundtables based on your choice, and plenty of quality networking opportunities. Altogether, making your time out of the office efficient, relevant, and valuable.

Join 200 delegates and a team of expert speakers as they examine current and future trends across the digital marketing industry.

How does it work?
Through a careful pre-selection process, Figaro Digital matches delegates with the digital agencies and technology companies who can meet your specific needs. Meet the experts face-to-face to get advice for your upcoming projects.

Delegates also have the opportunity to participate in our roundtable sessions. Topics under discussion include analytics and data, content marketing, CX, ecommerce, email and CRM, search, social media and multichannel marketing, UX, geo-location, video and more.

What’s in it for you?
As well as a full day of presentations in the seminar theatre, this is an opportunity for delegates to connect with recommended agencies who’ll provide informed and tailored insight.

The event is free of charge for brand marketers. If you have any questions please call us on 0207 870 3380 or email Paul Nichols.

The agenda will be updated as further speakers are added.

08:00

Registration & Networking Breakfast

08:45

Chair Welcome, Event Orientation & Ice Breaker

09:00

Mobile millennials – maximising brand engagement

We explore techniques for maximising brand engagement with generation y and z; which methods to deploy to meet your brand objectives and how to capture the attention of this infamously hard to reach audience. The session will unpick the benefits of the channels and how to ensure your message cuts through the noise, leaving your brand better equipped to harness the thumb stopping power of great mobile content.

09.30

5 Immersive Video Trends You Need to Know

As brands continue to fight for consumer attention in the digital landscape they need to constantly be on the lookout for new and inventive ways to engage consumers and stand out from the competition. Video is unmatched in its ability to influence, captivate and connect with audiences and recent developments are providing brands with even more ways to stand out. In this session Willem will explore five types of immersive video experiences that brands can use today, showcasing real-world examples of organisations who are already reaping the benefits.

10.00

Deep-Dive Roundtables

Led by our hosts but taking the form of open discussion, the following roundtables give you the opportunity to really engage with your peers on the topics that are most important to you and your business. This is your chance to ask your important questions, to benchmark your own ideas and results, and to network with your peers and industry experts. • Customer Acquisition Tactics – Adroll • Breaking Online Marketing Rules – Atom42 • Crafting Search-Optimized Content - Barracuda Digital • Mastering Video Marketing – Brightcove • Email Testing – Communicator • Mobile And Your Customer's Buying Behaviour – Crafted • How To Have Great Ideas, And Make Them Happen – Createfuture • Effective Email Automation – Dotmailer • Trusting The Machine In Online Marketing – Exponential • Increasing Revenue and ROI from Paid Search - Genie Goals • The UX & SEO Venn – Greenlight • Brands On Mobile: To App, Or Not To App - Jaywing • Know Your Audience; Research In The Real-World – KMP Digitata • Segmentation & Data Discovery – Liberty Marketing • Harnessing Predictive Customer Marketing – Optimove • What A Load Of Bloggers! – Red Hot Penny • Digital Transformation Is Nothing Without Brand Experience - Rufus Leonard • Effective Influencer Marketing and How To Get It Right – The Big Shot • Understanding Your Online Audience – Unified Solutions • The Importance Of Building Ideas- Yes&Pepper • Monetising Content – 8 Million Stories

10:30

Networking & Refreshment Break

11:00

Revolutionise your email marketing: The 6 stages of email sophistication
Jenna Tiffany

Lead Digital Marketing Strategist

They say that standing still is one of the fastest ways to move backwards. If you’re not constantly improving, your competitors will and you’ll get left behind. Never has that been truer than in the fast-paced, digital world of today – let alone with your email marketing. Jenna Tiffany introduces you to the Communicator Sophistication Scale; a framework designed to help ambitious marketers define their current situation and prioritise their progression, in order to achieve sophisticated email marketing. Plot yourselves on the scale, receive your free guide and hear both strategic & tactical advice to set you on your way to improve.

11.30

Drowning in detail? A 5-point plan to crafting an idea-driven digital strategy.

Uncover how digital strategists take complex tactical plans and build them into commercially and culturally successful master plans. Jacolyn takes us through 10 simple steps to bigger thinking through a behind-the-scenes look at successful campaigns.

12.00

Deep-Dive Roundtables

Led by our hosts but taking the form of open discussion, the following roundtables give you the opportunity to really engage with your peers on the topics that are most important to you and your business. This is your second chance of the day to ask your important questions, to benchmark your own ideas and results, and to network with your peers and industry experts. • Customer Acquisition Tactics – Adroll • Breaking Online Marketing Rules – Atom42 • Crafting Search-Optimized Content - Barracuda Digital • Mastering Video Marketing – Brightcove • Email Testing – Communicator • Mobile And Your Customer's Buying Behaviour – Crafted • How To Have Great Ideas, And Make Them Happen – Createfuture • Effective Email Automation – Dotmailer • Trusting The Machine In Online Marketing – Exponential • Increasing Revenue and ROI from Paid Search - Genie Goals • The UX & SEO Venn – Greenlight • Brands On Mobile: To App, Or Not To App - Jaywing • Know Your Audience; Research In The Real-World – KMP Digitata • Segmentation & Data Discovery – Liberty Marketing • Harnessing Predictive Customer Marketing – Optimove • What A Load Of Bloggers! – Red Hot Penny • Digital Transformation Is Nothing Without Brand Experience - Rufus Leonard • Effective Influencer Marketing and How To Get It Right – The Big Shot • Understanding Your Online Audience – Unified Solutions • The Importance Of Building Ideas- Yes&Pepper • Monetising Content – 8 Million Stories

12:30

Networking Lunch

13:30

Expanding Your Brand & Increasing Revenue through Automation

More than 60% of businesses use email marketing to stay in touch with their customers, yet only 13% of them are using automation software. Marketing automation can increase productivity, allow communications to become more personalised and frequent, save you time and deliver on ROI in a matter of weeks. Come away from this talk with the power to: • Identify key customer touchpoints & automation journeys • Make more time to implement your ideas • Achieve buy-in from internal decision makers • Implement & test your new strategy

14:00

How to monetise your content marketing

By now most brands know they need to think more like publishers and create regular content. The challenge is how do you know the great content you are creating really is great? Simon will aim to show how content marketing should be treated like any other digital marketing channel and tied back to a focussed set of objectives and ultimately demonstrate a clear ROI.

14:30

Wanna Know The Secret Of Search Marketing If You Don’t Sell Online?
Franco De Bonis

Head of Digital Solutions

Red Hot Penny

Many people think that search marketing for companies that complete the transaction offline is completely different to those that complete it online. So, in this talk Franco De Bonis will take you through the key points of a current search campaign for Red Hot Penny’s client Red7, the UK’s leading Hen & Stag Travel Experts. Franco will outline how a brand mind-set shift has allowed them to meet and exceed Red7’s goals in the last 12 months and why you should do the same.

15:00

Networking & Refreshment Break

15:15

Everyone is creative: how the Google Ventures Sprint process unlocks the talent in your team (with Penguin Random House, the guys who published the book)

Creatives aren't a team or a title, and creativity certainly isn't restricted to agencies. Creativity comes from confidence and collaboration. They believe the best way to solve our clients' problems is to unlock the creative talent in their own businesses. Tools like the Google Ventures Sprint process is one of the well documented tools they use to unlock creativity in client teams. Dave will talk you through how they have used it in Penguin Random House, the publisher behind the book.

15:45

Breaking the Rules of Online Marketing

Following the rules of online marketing to the letter can prevent creative thinking, create a bland search results page and impact ROI. Stacy will show how thinking like a consumer will help guide the "rule breaking", and will give practical examples of how breaking the rules can create stand out and improve results.

16:15

6 Must Follow Strategies to Increase Revenue and ROI from Paid Search

An action-packed, fast-paced session describing the exact strategies we use in PPC to drive millions of £ in revenue monthly to retailers in sectors like fashion, luxury, home, furniture, beverages and anything in between. The session will cover both growth and optimisation tactics that are proven to improve performance, often exponentially. Luca will provide actionable points and real case studies together with an inspiring and energising core-message.

16:45

So You Know Your Audience… Now What?

It’s important to know what makes your audience tick – but what do you do with that knowledge? Through a recent case study, learn how KMP Digitata helps their clients turn insight into action. See how providing data-led content personalisation improves the user experience and delivers commercial site goals.

17:15

Drinks & Networking
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