Autumn Digital Marketing Summit 30 Oct 2025

Too many agencies chase “bravery”: big stunts, bold campaigns, louder voices. But here’s the truth: nobody books a holiday because a brand was brave. They buy in because something caught their attention and resonated with who they are. Helen argues that bravery is an overrated marketing virtue and that being interesting is the real competitive edge. She’ll show how brands can uncover what’s genuinely compelling about themselves and bring it to life in ways customers actually care about.

Dive deeper engagement and commercial impact. ABM is the latest kid on the block in B2B marketing and is fast replacing the spray and pray method. Just as in the retail world, buyers here expect relevance. Discover how ABM is becoming a winning strategy for most businesses and is poised to stay relevant for the foreseeable future. Find out what matters, how you can stay small, stay strategic, and make big wins!

In this talk we will cut through the AI hype and look at how LLMs serve search results. How is SEO evolving now that it’s not just Google you need to consider? Discover what your brand needs to do to show up in ChatGPT and other AI tools.

For decades, marketing has been obsessed with volume—more clicks, more impressions, more leads. But the smartest firms, the ones outpacing their competition, are doing the opposite. They’re leveraging first-party data to stop chasing noise and start attracting high-value clients—the ones who convert faster, stay longer, and drive real business impact.

A channel that delivers high attention rates and diverse audiences, so why are some brands still hesitant about gaming?. Hear how gaming environments can help brands to form meaningful connections with their audiences and why gaming should be part of your media mix.

Our speakers power through their points against the clock. 21 slides, 21 seconds per slide. Hold onto your hats.

The journey of a disruptor brand: from a small footprint in UK foodservice to becoming number 2 in UK retail market worth over £10M in retail sales. An insight on rapidly scaling the ‘We Love Cake’ brand in UK retail and Foodservice. How the brand utilises paid digital, new product design and PR to gain deep distribution in the Free From bakery space of Uk retailers.

The importance of web schema, generative AI and more. Search engines are evolving rapidly and businesses must adapt to stay visible in organic search results. Toma will explore the critical role of Technical SEO in modern digital marketing strategies. From structured data (Schema) to AI-powered search and indexing, she will cover the essential optimisations that can dramatically improve rankings and user experience.

Attention is the world’s most valuable commodity, but also the scarcest. With AI-generated filler flooding feeds and algorithms rewarding the lowest common denominator, audiences are overwhelmed and tuning out. This session explores how to break that cycle: creating content that cuts through the noise, earns genuine attention, and makes people seek you out, not scroll past.

Dan will explore the power of omnichannel marketing, covering the challenges faced by brands in today's multi-channel world and how effective omnichannel marketing creates a harmonious customer experience across all touchpoints, using real-world examples and tangible results. A regular keynote speaker and marketing awards judge, Dan has almost two decades' experience across SEO, PPC, ecommerce and Amazon marketing.

Imagine 2 customer journeys: Your potential customer does a Google search for a specific product you sell. It's exactly what they want, they buy it on their first visit. 100% conversion! Or your potential customer sees lots of your marketing messages across a range of channels. They have dozens, maybe even hundreds of touchpoints with you before they make their first purchase. Which customer is more likely to come back and make a second and subsequent purchase? Janis will challenge you to think about how customers' acquisition experience impacts their retention.

Google is dead, Social search is the Future! Well, it's a bit dramatic but with huge numbers of gen's Z and A ditching search engines in favour of their favourite social media, it's looking increasingly likely. Jon will give you the lowdown on how big Social Search already is, and the key pillars to work on so your brand nails it. Expect great examples and plenty of take aways.

Without a strong CRM, high-quality data, smart strategies and the right expertise to bring it all together into a powerful machine, you’ll keep pouring money into paid ads and other channels, collecting data but always chasing your tail - wondering how you'll ever get more ROI. CRM is changing how marketers do their jobs, transforming business results, and was one of the most invested-in channels in 2024. In this session, Beth will walk you through everything you need to know about your CRM, your data, and the smarter strategies you should be implementing in 2025.

Email is still one of the most popular and most used channels for generating more retention and acquisition, whether you are a B2B marketer looking to get more MQLs or an e-commerce marketer aiming for more cart conversions and checkouts. Simon lifts the lid on what really gets emails opened and clicked. From the temptingly sneaky to the genuinely valuable, he shares real-world split test results that reveal both the dirty tricks and the honest wins.