Digital Marketing Summit 27-28 January 2021

Live video shopping is taking China by storm, and quickly taking hold in the US and Europe. So, what is live video shopping and how does it work? What trends are we seeing that make the mash up of livestream video and eCommerce relevant today? This presentation breaks these trends down, and examines the tech and operational elements of connected video commerce and how this can become a new sales channel for brands and retailers alike.

If you work in SEO, you have got to love change. But it’s scary sometimes - I mean if it ain’t broke, don’t fix it, right? Wrong. You might be seeing results, but is your strategy future proof? Are you really and truly measuring the impact? In this talk, Becky will cover why change is integral to being a successful SEO strategist, the big changes over the last 12 months that teams are often lagging behind with, how to truly measure SEO impact, and finally how to embrace change without risking results.

The #1 ranking factor that most businesses should be focusing their efforts on in 2021 is building authority, and this comes from creating great content and earning great links. In this session, James will share actionable insights and top tips on how to effectively integrate digital PR into your SEO and content strategy to accelerate organic growth, and gain a competitive advantage.

Paid social is a key component to many businesses' growth strategies, with Google and Facebook making up 93 per cent of all media spend. And it’s likely to become an even larger player in marketing strategies across 2021. But walled gardens and questionable reporting metrics make it impossible to truly understand its real value to your business. During this slot, Chris will walk you through the techniques used to take API data from Google and Facebook, and remove cannibalisation by using a new approach to attribution.

Whilst performance for some companies suffered during 2020, for others performance rose. Those that had the opportunity, plan, infrastructure, and capabilities were able to gain market share, and some businesses saw record levels of performance. But 2021 will be a different year for many reasons. This session will show you how you can use commonly available data sets to build a data-driven view of predicted digital performance. This can help you predict future performance, and provides a framework to help you plan your digital activities.

Video is the most effective way to meet marketing objectives, from raising awareness to increasing engagement. But how do you harness the emotional power of video storytelling? Jon, one of the UK’s leading video strategy experts, will provide practical steps for delivering better results with video content. Discover how to develop your own brand story that engages your audience emotionally and gets results.

If you work in a global organisation you'll know it can be hard to get good quality content out fast in many languages. Legacy localisation processes and tools that don’t give you the quality, speed or scale you need will result in a poor customer experience and disengaged global teams. The good news is there's a lot of innovation happening in this space. It's getting much easier to quickly publish global content you trust to help accelerate your international growth. In this presentation, Neil will share insights into how leading global brands such as Eventbrite, Virgin, Elsevier, and Trainline are making the most of innovative technology and processes to get their global content right, at scale. They will include lots of practical advice, whether you're just starting on your global journey or looking to optimise your current environment.

Improving your website conversions rate elevates the performance of all your marketing channels at once, so it can't be ignored as one of the biggest bangs for your budget. In this talk, Lydia discusses the tools, techniques, and strategies to get quick wins from your site.

It's important now more than ever to get your web experience right; so how do we move from an already good user interaction to a great one? Scott will share the 20 top things that every marketer needs from their site, both in terms of end-user experience and back-end performance. It's time to level up and expect more from your digital platform.

Greig shares insight and learnings from Vidatec’s developments, including the new Ryvita FibreFit app which launched this year, and the award-winning One You Couch to 5k app from Public Health England.