Digital Marketing Summit Day Two

Whilst performance for some companies suffered during 2020, for others performance rose. Those that had the opportunity, plan, infrastructure, and capabilities were able to gain market share, and some businesses saw record levels of performance. But 2021 will be a different year for many reasons. This session will show you how you can use commonly available data sets to build a data-driven view of predicted digital performance. This can help you predict future performance, and provides a framework to help you plan your digital activities.

Video is the most effective way to meet marketing objectives, from raising awareness to increasing engagement. But how do you harness the emotional power of video storytelling? Jon, one of the UK’s leading video strategy experts, will provide practical steps for delivering better results with video content. Discover how to develop your own brand story that engages your audience emotionally and gets results.

If you work in a global organisation you'll know it can be hard to get good quality content out fast in many languages. Legacy localisation processes and tools that don’t give you the quality, speed or scale you need will result in a poor customer experience and disengaged global teams. The good news is there's a lot of innovation happening in this space. It's getting much easier to quickly publish global content you trust to help accelerate your international growth. In this presentation, Neil will share insights into how leading global brands such as Eventbrite, Virgin, Elsevier, and Trainline are making the most of innovative technology and processes to get their global content right, at scale. They will include lots of practical advice, whether you're just starting on your global journey or looking to optimise your current environment.

Improving your website conversions rate elevates the performance of all your marketing channels at once, so it can't be ignored as one of the biggest bangs for your budget. In this talk, Lydia discusses the tools, techniques, and strategies to get quick wins from your site.

It's important now more than ever to get your web experience right; so how do we move from an already good user interaction to a great one? Scott will share the 20 top things that every marketer needs from their site, both in terms of end-user experience and back-end performance. It's time to level up and expect more from your digital platform.

Greig shares insight and learnings from Vidatec’s developments, including the new Ryvita FibreFit app which launched this year, and the award-winning One You Couch to 5k app from Public Health England.