Digital Marketing Summit Day One
Author, Speaker, Expert
Chairperson Welcome, Event Orientation
What Is Live Video Shopping, Live Video Commerce, and Livestream Shopping?
Live video shopping is taking China by storm, and quickly taking hold in the US and Europe. So, what is live video shopping and how does it work? What trends are we seeing that make the mash up of livestream video and eCommerce relevant today? This presentation breaks these trends down, and examines the tech and operational elements of connected video commerce and how this can become a new sales channel for brands and retailers alike.
Win the Game: How to Get, Keep and Grow Customers
You Can’t Achieve 2021 SEO Success with 2019 Thinking
If you work in SEO, you have got to love change. But it’s scary sometimes - I mean if it ain’t broke, don’t fix it, right? Wrong. You might be seeing results, but is your strategy future proof? Are you really and truly measuring the impact? In this talk, Becky will cover why change is integral to being a successful SEO strategist, the big changes over the last 12 months that teams are often lagging behind with, how to truly measure SEO impact, and finally how to embrace change without risking results.
Q&A Panel Discussion
Managing Director & Founder
Integrating Digital PR into Your SEO and Content Strategy to Build Topical Authority
The #1 ranking factor that most businesses should be focusing their efforts on in 2021 is building authority, and this comes from creating great content and earning great links. In this session, James will share actionable insights and top tips on how to effectively integrate digital PR into your SEO and content strategy to accelerate organic growth, and gain a competitive advantage.
Unbundling Google Ads and Facebook for Successful Marketing Attribution in 2021
Paid social is a key component to many businesses' growth strategies, with Google and Facebook making up 93 per cent of all media spend. And it’s likely to become an even larger player in marketing strategies across 2021. But walled gardens and questionable reporting metrics make it impossible to truly understand its real value to your business.
During this slot, Chris will walk you through the techniques used to take API data from Google and Facebook, and remove cannibalisation by using a new approach to attribution.
Q&A Panel Discussion