• My Account / Register
  • My Tickets

  • Home
  • Events
  • Articles
  • Case Studies
  • Company Directory
  • Jobs
  • Videos
  • Contributors
  • Magazine

Articles

Retail & Ecommerce: Digital Marketing Spotlight Roundup 25 March 2021

by Eleanor Pyne Figaro Digital Published on 29/03/21
Share on LinkedIn Share on Twitter Share on Facebook

If 2020 taught us anything, it’s that eCommerce is an ever-changing industry. With the closure of physical stores due to lockdown restrictions, more and more retailers are making the move to online, and by 2022 it’s predicted that revenue from eCommerce will reach $6.54 trillion – that’s double what it was in 2019.

In our spotlight webinar on 25 March, our expert speakers provided tips and tricks on how marketers can improve and maintain their eCommerce offering to stay ahead of the curve. Read on for a summary of the presentations.

Influencer Marketing: the 360°on Funnel Fundamentals

Rebecca Rankin, Client Partner at TRIBE, dives into the funnel fundamentals of influencer marketing, and  how to supercharge your social commerce. She will also give a breakdown of the progressions in this space.

How to Unlock Growth with Marketing Attribution

Chris Liversidge, CEO of QueryClick, explains how he thinks us as marketers can get huge amounts of value from engaging with the challenge of attribution.

Shoppable Social Proof: Creating Ecommerce Experiences That Inspire Discovery and Purchase

Andy Mallinson, Chief Revenue Officer & Managing Director of Stackla, talks about creating eCommerce experiences that inspire discovery and deliver purchasing. Or in other words, using authentic UGC to shorten the path to purchase.

What Is Live Video Shopping, Live Video Commerce, and Livestream Shopping?

Internet sales have seen a decade’s worth of growth since the start of the coronavirus pandemic. Many pundits have predicted that retail will have a rebound, and while this may be true, some new trends have emerged from the pandemic that are worth knowing about. Serge Milbank, CEO of Confer With, discusses a few of these trends.

Astrid & Miyu’s Digital Marketing Evolution

Lauren Crane, Senior Digital Manager at Astrid & Miyu, shares the company’s journey from their approach when they started back in 2012 to how they operate today, and what the future holds.

Our next event is a Financial Services Spotlight on 8 April 2021. Register here or email Paul Nichols for more information.

More from my site

  • Ethical Marketing: Putting The “Why” Back Into “Please Buy”Ethical Marketing: Putting The “Why” Back Into “Please Buy”
  • In-depth: Hannah Fisher, MORE TH>NIn-depth: Hannah Fisher, MORE TH>N
  • Digital Gets RealDigital Gets Real
  • The Figaro Digital Digest: 18th November 2016The Figaro Digital Digest: 18th November 2016
  • In-depth: Charles Wiles at VisualDNA and Kevin Telford at CallcreditIn-depth: Charles Wiles at VisualDNA and Kevin Telford at Callcredit
  • Thinking Beyond The Click-Through RateThinking Beyond The Click-Through Rate

Topics

Attribution Modelling Customer Experience Digital Marketing Ecommerce Engagement Influencer Marketing Mail Order Retail Retail Social User Generated Content Video Virtual Reality

Editorial

editorial@figarodigital.co.uk

Advertising

neil.argent@figarodigital.co.uk

Speaking & Sponsorship

sponsorship@figarodigital.co.uk

Subscriptions

hello@figarodigital.co.uk

Events

eleanor.pyne@figarodigital.co.uk
Interested in our newsletters?
Sign Up Here
  • Submit a Brief
  • Press Releases
  • Privacy Policy

VHeaven Ltd, 4th Floor, 6 Aztec Row, Berners Road, London, N1 0PW

Upcoming

Digital Marketing Summit
Digital Marketing Summit 7 July 2022

Thu 7th Jul

The Cinema at Selfridges - 40 Duke Street London W1U 1AT

Digital Marketing Summit
Digital Marketing Summit 19 May 2022

Thu 19th May

The Cinema at Selfridges

Roundtable
Beauty & Luxury: Digital Marketing Spotlight 12 May 2022

Thu 12th May

America Square Conference Centre

Roundtable
D2C Ecommerce: Digital Marketing Spotlight 5 May 2022

Thu 5th May

Council Chamber at the Royal College of Physicians

© 2014–22 Figaro Digital
Feedback
x

    Your Name

    Your Email (required)

    Your Feedback

    x

      Full Name (required)

      Job Title (required)

      Company (required)

      Email (required)

      Phone