If 2020 taught us anything, it’s that eCommerce is an ever-changing industry. With the closure of physical stores due to lockdown restrictions, more and more retailers are making the move to online, and by 2022 it’s predicted that revenue from eCommerce will reach $6.54 trillion – that’s double what it was in 2019.
In our spotlight webinar on 25 March, our expert speakers provided tips and tricks on how marketers can improve and maintain their eCommerce offering to stay ahead of the curve. Read on for a summary of the presentations.
Influencer Marketing: the 360°on Funnel Fundamentals
Rebecca Rankin, Client Partner at TRIBE, dives into the funnel fundamentals of influencer marketing, and how to supercharge your social commerce. She will also give a breakdown of the progressions in this space.
How to Unlock Growth with Marketing Attribution
Chris Liversidge, CEO of QueryClick, explains how he thinks us as marketers can get huge amounts of value from engaging with the challenge of attribution.
Shoppable Social Proof: Creating Ecommerce Experiences That Inspire Discovery and Purchase
Andy Mallinson, Chief Revenue Officer & Managing Director of Stackla, talks about creating eCommerce experiences that inspire discovery and deliver purchasing. Or in other words, using authentic UGC to shorten the path to purchase.
What Is Live Video Shopping, Live Video Commerce, and Livestream Shopping?
Internet sales have seen a decade’s worth of growth since the start of the coronavirus pandemic. Many pundits have predicted that retail will have a rebound, and while this may be true, some new trends have emerged from the pandemic that are worth knowing about. Serge Milbank, CEO of Confer With, discusses a few of these trends.
Astrid & Miyu’s Digital Marketing Evolution
Lauren Crane, Senior Digital Manager at Astrid & Miyu, shares the company’s journey from their approach when they started back in 2012 to how they operate today, and what the future holds.