Financial Services: Digital Marketing Spotlight 8 April 2021
Author, Speaker, Expert
Introduction and Welcome
Content Marketing Director
Digital PR That Drives Real Business Value
Digital PR should be about more than just vanity metrics. David will discuss how connective3 have delivered digital PR strategies that have driven paid and organic performance for their clients. With extensive experience across highly regulated industries including insurance, banking, loans, and more, David’s approach of "Strategic Creativity" has helped connective3 to drive business changing results.
Building and Maintaining Consumer Trust with Video
Consumer trust is vital to the financial sector, but how do brands build it and keep it? This engaging talk by leading video marketing expert Jon Mowat looks at how video content is a vital component in brand strategy, and explores how to use it to build awareness and trust. The talk covers best practice and case studies, along with industry insights.
Cutting Through the Noise: Using Game Mechanics to Get, Keep, and Grow Customers in Financial Services
Marketing in the financial services sectors faces unique challenges, from low levels of consumer interest and decreasing confidence and trust to the constraints of compliance and regulation. In his presentation, Richard will provide insight and examples of how firms are using interactive content to engage and excite consumers whilst driving tangible business impact every day.
Q&A Panel Discussion