Digital Marketing Summit 20 October 2016

We explore techniques for maximising brand engagement with generation y and z; which methods to deploy to meet your brand objectives and how to capture the attention of this infamously hard to reach audience. The session will unpick the benefits of the channels and how to ensure your message cuts through the noise, leaving your brand better equipped to harness the thumb stopping power of great mobile content.

As brands continue to fight for consumer attention in the digital landscape they need to constantly be on the lookout for new and inventive ways to engage consumers and stand out from the competition. Video is unmatched in its ability to influence, captivate and connect with audiences and recent developments are providing brands with even more ways to stand out. In this session Willem will explore five types of immersive video experiences that brands can use today, showcasing real-world examples of organisations who are already reaping the benefits.

Led by our hosts but taking the form of open discussion, the following roundtables give you the opportunity to really engage with your peers on the topics that are most important to you and your business. This is your chance to ask your important questions, to benchmark your own ideas and results, and to network with your peers and industry experts. • Customer Acquisition Tactics – Adroll • Breaking Online Marketing Rules – Atom42 • Crafting Search-Optimized Content - Barracuda Digital • Mastering Video Marketing – Brightcove • Email Testing – Communicator • Mobile And Your Customer's Buying Behaviour – Crafted • How To Have Great Ideas, And Make Them Happen – Createfuture • Effective Email Automation – Dotmailer • Trusting The Machine In Online Marketing – Exponential • Increasing Revenue and ROI from Paid Search - Genie Goals • The UX & SEO Venn – Greenlight • Brands On Mobile: To App, Or Not To App - Jaywing • Know Your Audience; Research In The Real-World – KMP Digitata • Segmentation & Data Discovery – Liberty Marketing • Harnessing Predictive Customer Marketing – Optimove • What A Load Of Bloggers! – Red Hot Penny • Digital Transformation Is Nothing Without Brand Experience - Rufus Leonard • Effective Influencer Marketing and How To Get It Right – The Big Shot • Understanding Your Online Audience – Unified Solutions • The Importance Of Building Ideas- Yes&Pepper • Monetising Content – 8 Million Stories

They say that standing still is one of the fastest ways to move backwards. If you’re not constantly improving, your competitors will and you’ll get left behind. Never has that been truer than in the fast-paced, digital world of today – let alone with your email marketing. Jenna Tiffany introduces you to the Communicator Sophistication Scale; a framework designed to help ambitious marketers define their current situation and prioritise their progression, in order to achieve sophisticated email marketing. Plot yourselves on the scale, receive your free guide and hear both strategic & tactical advice to set you on your way to improve.

Uncover how digital strategists take complex tactical plans and build them into commercially and culturally successful master plans. Jacolyn takes us through 10 simple steps to bigger thinking through a behind-the-scenes look at successful campaigns.

Led by our hosts but taking the form of open discussion, the following roundtables give you the opportunity to really engage with your peers on the topics that are most important to you and your business. This is your second chance of the day to ask your important questions, to benchmark your own ideas and results, and to network with your peers and industry experts. • Customer Acquisition Tactics – Adroll • Breaking Online Marketing Rules – Atom42 • Crafting Search-Optimized Content - Barracuda Digital • Mastering Video Marketing – Brightcove • Email Testing – Communicator • Mobile And Your Customer's Buying Behaviour – Crafted • How To Have Great Ideas, And Make Them Happen – Createfuture • Effective Email Automation – Dotmailer • Trusting The Machine In Online Marketing – Exponential • Increasing Revenue and ROI from Paid Search - Genie Goals • The UX & SEO Venn – Greenlight • Brands On Mobile: To App, Or Not To App - Jaywing • Know Your Audience; Research In The Real-World – KMP Digitata • Segmentation & Data Discovery – Liberty Marketing • Harnessing Predictive Customer Marketing – Optimove • What A Load Of Bloggers! – Red Hot Penny • Digital Transformation Is Nothing Without Brand Experience - Rufus Leonard • Effective Influencer Marketing and How To Get It Right – The Big Shot • Understanding Your Online Audience – Unified Solutions • The Importance Of Building Ideas- Yes&Pepper • Monetising Content – 8 Million Stories

More than 60% of businesses use email marketing to stay in touch with their customers, yet only 13% of them are using automation software. Marketing automation can increase productivity, allow communications to become more personalised and frequent, save you time and deliver on ROI in a matter of weeks. Come away from this talk with the power to: • Identify key customer touchpoints & automation journeys • Make more time to implement your ideas • Achieve buy-in from internal decision makers • Implement & test your new strategy

By now most brands know they need to think more like publishers and create regular content. The challenge is how do you know the great content you are creating really is great? Simon will aim to show how content marketing should be treated like any other digital marketing channel and tied back to a focussed set of objectives and ultimately demonstrate a clear ROI.

Many people think that search marketing for companies that complete the transaction offline is completely different to those that complete it online. So, in this talk Franco De Bonis will take you through the key points of a current search campaign for Red Hot Penny’s client Red7, the UK’s leading Hen & Stag Travel Experts. Franco will outline how a brand mind-set shift has allowed them to meet and exceed Red7’s goals in the last 12 months and why you should do the same.

Creatives aren't a team or a title, and creativity certainly isn't restricted to agencies. Creativity comes from confidence and collaboration. They believe the best way to solve our clients' problems is to unlock the creative talent in their own businesses. Tools like the Google Ventures Sprint process is one of the well documented tools they use to unlock creativity in client teams. Dave will talk you through how they have used it in Penguin Random House, the publisher behind the book.

Following the rules of online marketing to the letter can prevent creative thinking, create a bland search results page and impact ROI. Stacy will show how thinking like a consumer will help guide the "rule breaking", and will give practical examples of how breaking the rules can create stand out and improve results.

An action-packed, fast-paced session describing the exact strategies we use in PPC to drive millions of £ in revenue monthly to retailers in sectors like fashion, luxury, home, furniture, beverages and anything in between. The session will cover both growth and optimisation tactics that are proven to improve performance, often exponentially. Luca will provide actionable points and real case studies together with an inspiring and energising core-message.

It’s important to know what makes your audience tick – but what do you do with that knowledge? Through a recent case study, learn how KMP Digitata helps their clients turn insight into action. See how providing data-led content personalisation improves the user experience and delivers commercial site goals.