Article
Automation, Display Advertising • May 10, 2016
...mix of strategists, analysts and technology experts with a background in direct response and branding who pride themselves on “accountability, candidness and transparency.” With a client roster that includes Universal...
Article
Digital Marketing • July 24, 2015
...longer good enough.” For Chris Mellish at Black Book London, one simple but significant stat sums up consumers’ relationship with digital technology. According to CEB, 94 per cent of customers...
Article
Behavioural Targeting, Consumer Behaviour • March 22, 2021
...curious about trying new brands and products whilst receiving a hyper-personalised experience. However, current technology restricts a fully immersive experience for online customers and lacks the all-important human touch. Confer...
Press Release
...by as much as 20 per cent. Having chosen Digital Element’s NetAcuity Pulse™ technology, the Cologne-based native advertising experts now offer enhanced geo-based ad serving for their clients as well...
Person
...capabilities through forging alliances with technology partners across the globe in a bid to equip marketers with the tools, knowhow and technology to achieve the holy grail of First-Person Marketing....
Event
27 Jan, 2021 - 28 Jan, 2021
...and more. Brands can apply for a complimentary place here. Ticket cost for marketing agencies, technology companies, consultants, and recruiters: £495+VAT. Buy two tickets and receive a third free. Book...
Event
28 Jan, 2021
...information for Day One of the summit here. Brands can apply for a complimentary place here. Ticket cost for marketing agencies, technology companies, consultants, and recruiters: £495+VAT. Buy two tickets...
Article
Financial • October 5, 2026
...cadence, LinkedIn presence, technology stack, audience segmentation, engineering quality, strategic commitment, accessibility and AI search visibility. Scores are based on observable, verifiable evidence, including live website audits, published content analysis,...
Article
CRM, Digital Marketing • August 22, 2018
...these are a strategy and the content of the emails (the art), followed by consumer data and the technology with which to send out the emails (the science). In their...
Article
Digital Marketing • April 10, 2015
...a happy day”. The yellow emoji, which is now an essential element of messaging technology, was supposed to represent a “generic (nonhuman)” default, according to an article by The Washington...
