Article
Budgets, Consumer Behaviour • January 26, 2017
Ahead of her presentation at our Digital Transformation seminar, Figaro Digital caught up with Fiona Fleming, head of content, AXELOS Global Best Practice, to talk about what digital marketers can...
Article
...of optimising the mobile experience. If anything, it’s a surprise the update didn’t arrive earlier. Will it Be as Big as First Projected? Google has claimed that it will start...
Article
Social Media • April 15, 2014
...up regularly on screens big and small for two decades. Now, with professional Tweeter David Levin (“Yes,” says Levin, “that is an actual job,”) the pair have launched an agency...
Article
Content Marketing, Customer Experience • February 12, 2018
...start online stalking! Their website is an obvious place to start: read client testimonials, look at their work, and try to understand the agency’s expertise and strengths. Then start to...
Article
...Perhaps the narcissistic bit isn’t far from the truth. It’s hardly their fault though, if we consider that this is the first generation to grow up alongside the internet (with...
Article
Digital Marketing, Email Marketing • January 15, 2019
...with existing systems and tools instead of seeking out the cheapest option. Looking beyond pricing is important because you might end up spending more money than you save if you...
Article
Analytics, Digital Marketing • October 14, 2013
...east, approach the vast amount of data at its disposal? “It starts with hard data,” says El-Alami. “From there it goes to contextual and then behavioural.” Hard data, he explains,...
Article
CRM, Customer Experience • August 4, 2017
...This doesn’t have to take up loads of time for you or your fans; it can just mean asking them to come up with a slogan, take a photo, tell...
Article
Digital Marketing, Ecommerce • September 22, 2020
...soon pulled Lauren down to the big smoke where she transitioned to the world of digital advertising. After a small stint working for a influencer agency start up, she moved...
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14 Jul, 2016
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