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Digital Marketing, Display Advertising • August 1, 2018
...start to engage in what is called ‘programmatic direct’ or ‘programmatic guaranteed’ whereby using their DSP (Demand Side Platform) and clicking a few buttons, they can actually start to reserve...
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Digital Marketing • August 3, 2018
...agency but not sure where to start or how to ensure they are getting the right service. The elements in the table are all important digital concepts and services, and...
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Behavioural Targeting, Email Marketing • July 17, 2017
...personalities based upon behaviour, how do you deal with this? Design For All Four Personalities Set up your email template so that you recognise all four buyer personalities in your...
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...agencies, tech companies, and the brand delegates. If you were unable to attend the summit, or would just like to watch the presentations again, you can catch up on all...
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Apps, Digital Marketing • February 26, 2020
...messenger in real-time. Facebook opens Marketplace ads Facebook has started opening up Marketplace as an advertising placement. You can now display new or refurbished items from your Facebook Page shop...
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Behavioural Targeting, Business • February 21, 2014
...then sign up for the company newsletter you have a pretty good metric to measure against: how many people watched this and signed up for the newsletter? The metric is...
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Display Advertising, Search • February 19, 2019
...Adthena to engineer innovative search strategies. Volvo wanted to shake up their perception and start making efforts to be seen as a manufacturer of hybrid and electric cars. Consequently, they...
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Digital Marketing, Multi-Channel Marketing • May 15, 2015
...little group of designers and content managers making up the core of our marketing team. It’s a very fun and inspiring bunch to work with. What qualities—personal, professional, technical or...
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Analytics, Behavioural Targeting • July 28, 2020
...Data You need to be sure you have your data in order. Hopefully, with GDPR coming into force a couple of years ago, you were prompted to clean up your...
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Analytics, Automation • January 9, 2018
...But if you have even the tiniest bit of data, you can start leveraging it. Start small – this might sound like a similar point, one of our processes was...
