Article
Digital Marketing, Technology/Software • January 14, 2015
...the appropriate content in the right context. This will mean creating a personalised ecosystem around an individual, regardless of location, using a network of devices that will determine their roles...
Press Release
...and an ecommerce platform for online payment management of the course. Ridgeway have partnered with leading visual storytelling studio, Nucco Brain, who have produced the animated course content of the...
Article
Digital Marketing • February 22, 2018
...the next year. Furthermore, 20 per cent said it was their primary strategic focus. 62 per cent of people said they have a cohesive plan for achieving this, including a...
Article
Content Marketing • March 2, 2015
...has started. Regardless of the fact that Friday was pay day for the vast majority of workers in the UK, it’s safe to say that this weekend there were more...
Article
Apps, Digital Marketing • June 18, 2019
...80 per cent of consumers actually prefer in-person shopping in physical stores, rather than buying online. So what gives? If consumers really do prefer the physical interaction of in-person shopping,...
Article
AI, Behavioural Targeting • February 14, 2020
...person. What does an alert system look like? A useful alert system should look something like the one seen in figure 1, where the blue line shows the value of...
Article
• October 29, 2019...companies don’t properly understand their data sets then the machine learning won’t understand either and won’t perform effectively. Therefore, data should be reviewed to make sure they’re fit for the...
Article
Data, Digital Marketing • May 20, 2019
The privacy paradox is something that afflicts many people. They simultaneously expect hyper-personalised content as the standard, whilst remaining highly protective of their data. For marketers it’s a difficult problem...
Article
Influencer Marketing, Social Media • July 4, 2019
...Customer Advocacy report found a significant 33 per cent of people most trust the recommendation of a friend (to reiterate, just 2 per cent trust a celebrity). Research increasingly shows...
Company
...marketing that starts with a channel strategy, we start with the customer’s needs. And through persuasion techniques, marketing automation and cross-channel learnings, we craft a personalised journey that converts. So...
