Case Study
...customers viewed products in addition to related new offers that drive clicks and conversions. Custom segmentation Sociomantic worked with Merlin Cycles to refine strategies for targeting different customer segments, enabling...
Article
Digital Marketing • July 31, 2016
...now has 1.7billion monthly active users, up 15% from last year, with 1.57billion mobile monthly active users. That’s more than double the population of Europe! Say Goodbye to Converted Clicks...
Article
Search, SEO • November 15, 2016
...Once, when you Googled something, it offered you multiple websites to answer your question. Click on the second or third, and that site gets a nice, healthy click. Bingo. But...
Article
Affiliate Marketing, B2B • April 11, 2017
...(and maybe even take for granted), can be extremely interesting to your target audience. “Build trust in social and click through to product, by adding value to the online conversation...
Article
Content Marketing, Customer Experience • July 12, 2017
...up to fail. How? Well, if you don’t prompt your readers to ‘call now’ or ‘find out more’ then they may very well click off your site. Here you can...
Case Study
Behavioural Targeting, Consumer Behaviour
...rate with 11 per cent average click rate. Read on to see more metrics proving this innovative approach is driving sales and an increase in market share. Campaign objectives To...
Article
Content Marketing • October 30, 2017
...see and it’s what gets people to click. You want your title to be engaging and to draw attention, whilst being relevant to the content and being optimised for keyword...
Article
Campaign Management, Customer Experience • September 7, 2021
...subject line length? How many calls-to-action generate the best click-through rates? What’s better, a pre-work or post-work send time…maybe even weekends? And what are the pros and cons of including...
Article
Attribution Modelling, Campaign Management • January 11, 2021
...every marketing move, effective attribution is critical. QueryClick gives us some key reasons why attribution matters more than ever before… The sheer scale of media spend demands it The sheer...
Case Study
Digital Marketing, Email Marketing
...a clear incentive to buy now. Giving subscribers a related reason to click, in addition to your primary offer, is another great way to increase conversions. Evans Cycles did this...
