Article
Social Media, Sport • January 2, 2014
...shown on outdoor screens near the grounds in Manchester and Nottingham, which in turn directed fans back to the hashtag. Significantly, notes Collinson, none of this outdoor space was paid...
Case Study
Austin-based HomeAway, Inc. is the world’s leading online marketplace for vacation rentals with sites representing nearly 735,000 paid vacation rental home listings throughout 168 countries. Dale Churchett, a HomeAway senior...
Article
Business, Usability • March 13, 2012
...group of individuals (often paid) being used to offer feedback on proposed changes and, on occasion, make suggestions themselves as to what could change. Whilst this approach provides valuable and...
Article
Video • June 19, 2017
...that there is value to your video. It’s worth analysing the total views, as well as paid views and organic views. This way you can determine how many views the...
Case Study
...than that of paid reach. Facebook’s algorithm now favours Dave’s content, and it therefore reaches 60 per cent of its target audience. Next Steps? The work is far from...
Company
...paid campaigns that build stories, awareness, conversation and conversion. We’d love to chat about your brand challenges, and if you would like to discuss a few examples of when we’ve...
Article
Digital Marketing • June 17, 2016
...the amount Microsoft paid this week when it acquired professional networking social platform LinkedIn. It’s hoped that this new shake up will reinvent the business’ processes and productivity using the...
Article
Digital Marketing • January 28, 2019
...According to a report by New York-based marketing company Captiv8, fake influencer profiles are costing brands roughly £157 million. In 2017, brands paid roughly £1.65 billion on influencers, but a...
Article
Mobile Apps • October 29, 2013
...opps and wearable tech Right now the Guardian operates a ‘freemium’ app model, with free and paid-for premium elements; Guardian app users, notes Grinsted, tend to be significantly more engaged...
Article
Brand Management, Consumer Behaviour • February 9, 2017
...authenticity. The stories told through user-generated content must feel genuine and relatable, not forced or paid for. It’s a fine line that many bloggers must tread: balancing promotional work with...
