Article
Content Marketing • February 23, 2015
...zombie fortification cabins and tweed can boost engagement. Joining us for this eclectic seminar were speakers from Branded3, Liberty Marketing, Great British Chefs, Search Laboratory and Museum of London. Here’s...
Article
Digital Marketing, Retail • July 14, 2014
Research from Silverpop reveals that consumers only have five ‘best friend brand’ companies from which they will repeatedly open emails and buy products The research, which examined the online shopping...
Article
Video • October 12, 2015
...value? Recent research by Channel 4 suggests that the answer to both those questions depends on where a video ad is viewed. Channel 4’s study, undertaken with Cog Research, examined...
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Content Marketing, Retail • September 14, 2017
In the wake of an increasing number of brands like Matalan and Iceland launching broadcast-style content offerings, new European research released this month from Brightcove has revealed that the vast...
Press Release
Mention Me’s fourth annual research study reveals just 30 per cent of UK consumers aren’t planning to shop this Black Friday. This decrease from last year’s figure (39 per cent)...
Article
...B2B purchasing research conducted online 46 per cent of purchasing research conducted by 18-34 year-olds B2B players using smart technology being 15 per cent more profitable Only 16 per cent...
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Article
AI, Automation • November 22, 2018
...at data, consider that CTR is no longer a measure of SERP dominance. Search engines are now a data centre to feed voice search queries and wearable tech. A high...
Press Release
Research by Emarsys ahead of NRF has found that, after a tough year in 2020, US retailers are remaining upbeat about their prospects in 2021. Many of the largest US...
Article
Digital Marketing, Mobile • October 15, 2014
Unique Digital and YouGov call for brands to seize the opportunity as research finds that ‘search & purchase’ exceeds ‘search only’ for the first time with mobile transaction values continuing...
