Article
Content Marketing • March 1, 2016
10 Point Plan: Content Marketing
...to that page. It’s also important to structure pages in a way that tells the search engines what your content is about. Search engines pay attention to headers so make...
689 search results for "Paid Search"
Article
Pay Per Click, SEO • May 13, 2013
iCrossing as Aragorn: The Future of Search and Media
...the Client Summit 2013. Iremonger drew comparisons between our agency and “the wise peacemaker who marshals resources” to illustrate the point that search marketing must integrate with a brand’s traditional...
Article
CX, Email Marketing • October 4, 2018
New Research: Helpful, Personalised, Customer-Focused Emails Drive Higher Engagement
...by focusing on benefits to the customer instead of selling features. Research Findings We go into depth on our research methodology in our report: Customer Experience Email Marketing: Getting Ahead...
Event
02 Jul, 2026
Summer Digital Marketing Summit 2 July 2026
Join us for a jam-packed day of 1-2-1 meetings, workshops, networking, and presentations from expert speakers on AI, SEO, Video, PPC, Email Marketing, Influencer Marketing, CRM, CRO, Content Marketing, Paid...
Case Study
Content Management, Design & Build
Celebrity Cruises
...content and navigation to simplify the journey for users in the research phase. Re-build the itinerary search, allowing guests to search by specific destination rather than company-determined locations. Bolster conversion...
Article
Digital Marketing, Display Advertising • December 4, 2020
Six Steps to Optimising your PPC
...improve the quality of your ad and, importantly, can dramatically increase the search engine ranking (ie the order in which ads are displayed in the search results) which will again...
Case Study
Christie & Co
...homepage which enables users to understand and be directed to the primary function of the site – the Business Search functionality. Features such as predictive search and quick search options...
Article
geolocation, Search • May 22, 2019
Getting Started With A Local SEO Campaign
...easy to conquer local search and it’s highly cost effective. The rules of the game are more straightforward than in other areas of search marketing and you’ll get a much...
Article
Display Advertising, Internet • January 15, 2016
Get Immediate Google Search Listings With Adwords PPC
...is clicked on by an interested user. Google AdWords displays sponsored ads in three areas of the Google search page – above and to the right of the search results....
Article
Business, Content Management • April 23, 2015
The Three Main Search Marketing Challenges Facing Companies Today
...pages. Google, who still dominates search in the UK, is constantly updating its algorithms to provide the best user experience for searchers. This invariably means that old strategies become ineffective....