Case Study
Navman
...by the keywords being used. Paid search campaigns were run on both Google and Yahoo! during the initial 3 month trial to measure the relative strengths of each platform. Providing...
688 search results for "Paid Search"
Case Study
Digital Marketing, Pay Per Click
Glenfiddich
...the Glenfiddich team in 2013 to increase brand exposure in search. The Strategy Our core objectives have been to maximise brand exposure in organic search while also increasing brand consideration...
Press Release
Absolute Digital Media Have Been Shortlisted For Four Awards At The European Search Awards 2019
...the past – the aforementioned best use of search in Finance award at The Drum Search Awards and Best Use Of Search – Finance at the UK Search Awards in...
Article
Ecommerce, Mobile • August 11, 2011
How to Create and Optimise a User-friendly M-Commerce Site
...conducted of online retailers, 79% said that site search is important to a mobile website strategy, and 61% told us that they believe site search capabilities on a mobile site...
Article
Ecommerce, Usability • September 27, 2013
Making Site Search Perform
...site search quality metrics to make sure that search is improving over time. Things you want to know are average rank, click through rate, revenue generated per person that searches....
Article
Summer marketing summit 2026 round up part 2
...year. Chat leads but copilot and gemini are surging in session and conversation growth respectively. AI traffic converts better and engages longer than paid search, organic search or social. Chat...
Article
Search, SEO • February 12, 2019
Content Is Still King, But Trust Is Key
...very happy to sidestep Google and go direct to a product search. If this is to transition to informational queries (for example, going to the NHS direct search for health...
Article
Content Management, Content Marketing • December 16, 2021
Guide to Creating Effective SEO Winning Content
...is to bring these ideas together in a wider framework. Consider the following: Keyword research. Domain authority. Write relevant content. Keyword research Keyword research is a great indicator of the...
Article
Ecommerce, Internet • November 29, 2012
Keep Pace with Mobile Search Innovations
...of Site Search Tips,” available at http://getsliebooks.com.uk. Highlight your search box: It’s good practice to make the search box easy to find on a regular desktop website, but it’s crucial...
Article
SEO Tactics For DuckDuckGo
There’s a new search engine on the block. Duckduckgo is rapidly increasing the number of searches it performs, doubling its usage to six billion searches in 2017. To put that...