Event
11 Jul, 2024
Join us for a jam-packed day of 1-2-1 meetings, workshops, networking, and presentations from expert speakers on AI, SEO, Video, PPC, Email Marketing, CRM, CRO, Content Marketing, Paid Social, Data,...
Article
SEO • June 22, 2012
...you’d want links from if you paid no regard to search engines (this is ‘seo irony’). 3) Do visitors like your content? Google wants its searchers to like what they...
Case Study
...by analysing paid search data to find a range of priority keywords. This was accompanied by exploratory data analysis (EDA), where data was visualised to identify numerous trends and patterns....
Article
Business, Mobile • December 13, 2012
...be said of the mobile version of your site. However, creating a fulfilling search experience for both desktop and mobile visitors requires ongoing attention – but happily, search data is...
Case Study
...by SLI’s Learning Search site search solution A Magento ecommerce platform retailer, LED Hut was able to easily deploy SLI’s powerful, flexible search solution through Learning Search Connect, the SLI...
Article
Analytics, Data • June 3, 2020
...previously discussed how you can adapt your search strategy during this time, now they want to focus in on one of those tactics – site search data. Maybe you’re a...
Article
Analytics, Behavioural Targeting • May 22, 2020
...content, paid search, and even wider business strategies. But like all business strategies, they have to adapt to reflect changing customer behaviour. This is not a one-time thing Perhaps more...
Case Study
...by the keywords being used. Paid search campaigns were run on both Google and Yahoo! during the initial 3 month trial to measure the relative strengths of each platform. Providing...
Case Study
Digital Marketing, Pay Per Click
...the Glenfiddich team in 2013 to increase brand exposure in search. The Strategy Our core objectives have been to maximise brand exposure in organic search while also increasing brand consideration...
Article
Digital Marketing, SEO • March 29, 2016
...impacting on search marketing? “I think we’ll see significant growth within the industry,” he says. “Search marketers will need to understand where wearable search fits into the user journey in...
