Article
Attribution Modelling, Email Marketing • March 5, 2019
...The Goods As seen in the chart below from Econsultancy’s Email Marketing Census 2018, email marketing delivers the highest ROI and has done for years, even though email marketing generally...
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Analytics • September 5, 2016
Franz Aman, senior VP of marketing at Informatica, explains how to use data analytics to cut through the marketing mess and make some serious cash. How do you think the...
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Behavioural Targeting, Brand Management • June 2, 2021
...increase the likelihood of survival, then what can we learn from this that can be applied to marketing? Well, the purpose of marketing is to invoke memorability and trust. CST...
Article
AI, Brand Management • September 29, 2017
...Direct Line Group’s Marketing Director, to learn how Direct Line ensures its marketing team is unified and flourishing in an unstable marketing environment. Digital Transformation: Creating Unity, Not Division At...
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AI, Content Marketing • August 7, 2018
...Millennials have been the focus of much marketing scrutiny, however in his session Georgios Chiotis, Marketing Director at Generator Hostels, explored a new loyalty view of this valuable and often...
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Digital Marketing • September 10, 2021
...are so many paths that you may decide to specialise in. Some of the most common fields within digital marketing include: Social media marketing. Content marketing. Data and analytics. SEO....
Article
• December 18, 2018...up increasingly targeted content. View Jake’s presentation here. Basics, Brand And Bravery – How We Moved Riverford Away From Discount Marketing Discount marketing is an attractive way to encourage customers...
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Content Marketing, Digital Marketing • March 2, 2015
...Make sure no-one else has the chance to get there first. Content Marketing vs Marketing Content: This Time it’s Searchable Richard Foulkes – Digital Account Coordinator, Liberty Marketing “You can’t...
Event
27 Jan, 2022
REGISTER HERE Discover how to thrive in the rapidly evolving digital world at our Digital Marketing Summit, which finally returns to the Park Plaza later this month. Join us for...
Press Release
The First Martech Company to Deliver Relationship Marketing Solutions that Drive Lifetime Loyalty Rooted in Deep Industry Expertise, Marigold Unites World-Class, Fit-for-Purpose Marketing Solutions across the Full Customer Lifecycle that...
