September 10, 2021

Why Should You Get a Career in Digital Marketing: Four Key Benefits

Are you considering a career in digital marketing, but aren’t quite sure if it’s the right decision for you? You’re not the only one  – millions of people each year are forced to make important career choices – whether it be starting out a new career after graduating or switching roles later on in life. Digital marketing is an avenue that has soared in popularity in recent years with the growth of technology, as more businesses are using the internet to their advantage to sell their products and services. Organisations, therefore, need the assistance of professional digital marketers to promote their brand, which is where you come in…

Inspiring Interns shares four compelling reasons why you should consider getting a job in digital marketing:

1. An evolving career

In the grand scheme of things, digital marketing is a relatively new career that is constantly evolving year on year, according to LinkedIn. If you’re someone who thrives when given a challenge,  and is keen to explore new ways of working and constantly learning new skills, it is certainly a career path to consider. While the growth outlook for most occupations is at a respectable five per cent, the Bureau of Labor Statistics claims that the digital marketing sector will gradually expand by 10 per cent in the next 10 years, which means there is plenty of job potential within this sector in the future.

2. High demand 

Following on from the above point, the growth in the digital marketing sector means there is an increasing demand for marketing professionals. Most businesses are now taking to the internet to reach a wider customer base, and the need for skilled marketers to take care of this side of the business is crucial. What’s more, video CVs are also becoming a new trend within the application process to prove such skills, and get you instantly spotted by an employer.

According to specialists in this sector, marketing seems to be the most in-demand career path in 2021. With this in mind, you could request greater benefits and a higher salary dependent on your level of experience.

3. Remote opportunities 

The recent pandemic has made many people re-evaluate what is most important to them in life, and the work/life balance has certainly become a real priority. One of the benefits of a digital marketing career is that most roles can be carried out on a remote basis, which gives you the freedom to work from home, or anywhere you feel most comfortable. All you need is a laptop and a stable internet connection and the world is your oyster!

4. A variety of career paths 

Digital marketing may seem like a very restricted niche, but there are so many paths that you may decide to specialise in. Some of the most common fields within digital marketing include:

  • Social media marketing.
  • Content marketing.
  • Data and analytics.
  • SEO.
  • Email marketing.
  • Video marketing.

Therefore, if you go down one route and it isn’t quite your thing, it’s easy to branch into another field, as there are many crossovers. Employers are looking for digital marketers that can prove their versatility and jump from one task to another, so it may work in your favour to try different forms of marketing.

If you have been contemplating a career in digital marketing, we hope the benefits above have given you something to think about if you’re planning on delving into a whole new career.